1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > United Kingdom - Mobile Market - Insights, Statistics and Analysis

United Kingdom - Mobile Market - Insights, Statistics and Analysis

  • May 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 36 pages

The UK has one of the largest mobile markets in Europe, both in terms of revenue and in the number of subscribers. It is served by major providers with a significant international presence. Recent merger activity has seen dramatic consolidation in the market and has had knock-on effects for network infrastructure deals struck between them in recent years. The merger of Orange and T-Mobile created EE as the largest operator, which in January 2016 was sold to BT, becoming a separate business unit within BT Group. The bid by Hutchison to acquire O2 was rejected by the European Commission in May 2016 on the grounds that the deal would have reduced the number of MNOs to three, and so impacted on market competition. A growing number of low-cost MVNOs provide effective price and service competition for subscribers. The market has also been characterised by developments in advanced data services delivered over upgraded networks, the bundling of mobile as a quad-play service, and regulatory controls on charges and fees. Mobile penetration is above the EU average, yet subscriber growth remains strong as consumers adopt additional SIMs as well as business-oriented devices and smartphones on various platforms.

Fierce competition has forced operators to concentrate on packaging service bundles and on promotions, and to explore applications such as mobile searching and advertising facilities. ARPU has been falling steadily for all operators, with growing mobile data use offsetting lower voice, interconnection and roaming tariffs. Spectrum auctions anticipated into 2016 will see more bandwidth made available for mobile broadband services, supported by regulatory moves which allow the refarming of 2G spectrum for 3G and 4G use.

This report surveys the UK's mobile market, providing an overview of mobile statistics, regulatory issues and technologies. It also profiles the major operators and MVNOs, and looks ahead to mobile developments in coming years.

Key developments
EC blocks Hutchison bid for O2 UK; MTRs set to May 2018; BT retains EE as a separate business post-acquisition; EE launches Wi-Fi calling service; H3 reports continued revenue growth in 2015; Ofcom amends MNO licences to guarantee 90% geographic voice coverage by end-2017; EE develops micro antennae technology to extend mobile services to remote communities; TalkTalk secures access to O2's LTE network; government commits £150 million to its Mobile Infrastructure Project to improve rural mobile coverage; China Telecom launches MVNO service; H3 signs five-year managed services contract with Huawei; 4G auction in 2.6GHz and 800MHz bands delivers £2.34 billion; report update includes the regular's market reports and updates, telcos' financial and operating data to Q1 2016, recent market developments.


Companies mentioned in this report:
H3UK, Vodafone, O2, Everything Everywhere (EE, incorporating T-Mobile and Orange), Virgin Mobile, Tesco Mobile

Table Of Contents

United Kingdom - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of the UK's mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.2 Spectrum refarming
3.2.1 800MHz and 2.6GHz
3.2.2 1800MHz
3.3 Revised licence conditions
3.4 Roaming
3.5 Number portability
3.6 Mobile Termination Rates (MTRs)
4. Major mobile operators
4.1 Hutchison 3
4.2 O2
4.2.1 Sale to H3
4.3 Vodafone
4.3.1 Project Spring
4.3.2 Sales and acquisitions
4.3.3 Company restructure
4.4 EE
4.4.1 Sale to BT
4.4.2 T-Mobile
4.4.3 Orange
4.5 Mobile Virtual Network Operators (MVNOs)
4.5.1 Operators
4.5.2 Mobile Virtual Network Aggregators (MVNAs)
5. Mobile voice services
5.1 Prepaid cards
6. Forecasts
6.1 Forecasts mobile ARPU - 2007 - 2010; 2015; 2020
6.2 Forecasts mobile subscribers and penetration 2010 - 2016
6.3 Notes on scenario forecasts
7. Related reports
Table 1 Call volumes, fixed-line and mobile in minutes 2003 - 2014
Table 2 Residential sector mobile revenue 2008 - 2015
Table 3 Mobile retail revenue by service 2002 - 2014
Table 4 Mobile revenue as proportion of total 2002 - 2013
Table 5 Mobile revenue as proportion of total 2008 - 2013
Table 6 Mobile and fixed-line revenue as proportion of combined revenue 2008 - 2014
Table 7 Mobile handset sales 2005 - 2014
Table 8 Historic - Mobile subscribers and SIM penetration rate 1995; 1997; 1999 - 2004
Table 9 Mobile subscribers and SIM penetration rate 2005 - 2015
Table 10 Mobile broadband subscribers 2005 - 2015
Table 11 Percentages of mobile and fixed phones in homes 2000 - 2014
Table 12 Mobile ARPU by use (data, SMS, voice) 2005 - 2014
Table 13 Mobile ARPU by contract, prepaid 2006 - 2014
Table 14 Average household spend of fixed-voice, mobile and internet services 2008 - 2015
Table 15 Mobile market share by operator 2004 - 2014
Table 16 European roaming charges 2007 - 2014
Table 17 MTRs by operator (pence per minute) 2015 - 2017
Table 18 3 UK subscribers by sector 2008 - 2015
Table 19 3 UK financial data 2008 - 2015
Table 20 3 UK annualised gross ARPU by sector 2009 - 2015
Table 21 O2 financial data 2007 - 2015
Table 22 O2 ARPU blended, contract, prepaid and data 2006 - 2015
Table 23 O2 proportion of data to service revenue 2006 - 2015
Table 24 O2 subscribers, prepaid and contract 2005 - 2015
Table 25 Vodafone end-year ARPU blended, contract and prepaid 2005 - 2014
Table 26 Vodafone (UK) subscribers and proportion prepaid 2001 - 2016
Table 28 Vodafone customer churn 2007 - 2015
Table 29 Vodafone Group revenue by sector 2007 - 2016
Table 30 Vodafone UK service revenue by sector 2009 - 2016
Table 31 Vodafone mobile customer retention cost 2007 - 2016
Table 32 Vodafone customer smartphone adoption 2010 - 2015
Table 33 EE quarterly revenue 2009 - 2016
Table 34 EE financial data 2011 - 2016
Table 35 EE annual revenue 2013 - 2015
Table 36 EE ARPU (Q4) 2009 - 2016
Table 37 EE subscriber data 2009 - 2016
Table 38 T-Mobile financial data (historic) 2005 - 2010
Table 39 T-Mobile subscribers (historic) 2005 - 2010
Table 40 Orange subscribers, contract and prepaid (historic) 2006 - 2010
Table 41 Orange subscribers by type, 3G, MVNO (historic) 2007 - 2010
Table 42 Orange revenue (historic) 2005 - 2010
Table 43 Orange customer churn (historic) 2003 - 2009
Table 44 Orange data revenue as proportion of total (historic) 2007 - 2009
Table 45 Orange annualised ARPU by category (historic) 2006 - 2010
Table 46 Orange mobile customer acquisition and retention cost (historic) 2007 - 2009
Table 47 MNO and MVNO share of subscribers 2004 - 2011
Table 48 Virgin Mobile subscribers 2005 - 2016
Table 49 Virgin Mobile revenue 2007 - 2016
Table 50 Prepaid and contract subscribers 2002 - 2014
Table 51 Contract proportion of total subscribers 2002 - 2013
Table 52 Forecast mobile ARPU 2007 - 2010; 2015; 2020
Table 53 Mobile subscribers and SIM penetration rate 2013; 2015; 2020
Chart 1 Call volumes, fixed-line and mobile in minutes 2003 - 2014
Chart 2 Mobile subscribers and SIM penetration rate 2003 - 2015
Chart 3 3 UK subscribers by sector 2008 - 2015
Chart 4 3 UK ARPU by sector 2009 2015
Chart 5 O2 financial data 2007 - 2015
Chart 6 O2 annualised ARPU blended, contract, prepaid and data 2006 - 2015
Chart 7 O2 subscribers, prepaid and contract 2005 - 2015
Chart 8 Vodafone ARPU blended, contract and prepaid 2005 - 2015
Chart 9 Vodafone (UK) subscribers and proportion prepaid 2001 - 2016
Chart 11 EE quarterly revenue 2009 - 2016
Chart 12 EE ARPU 2009 - 2016
Chart 13 EE subscriber data 2009 - 2016
Chart 14 Prepaid and contract subscribers 2002 - 2013
Exhibit 1 Spectrum awards 800MHz and 2.6GHz 2013

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
The Latin America telecoms market: trends and forecasts 2016–2021

The Latin America telecoms market: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"Roll-out of next-generation access broadband will be the key theme over the next 5 years in the Latin America broadband market." Total telecoms revenue will grow in major Latin America markets, as there ...

The Central and Eastern Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

The Central and Eastern Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"Mobile handset data revenue will be the main source of retail revenue in Central and Eastern Europe, accounting for 29% of the total retail revenue in 2021." Service revenue in Central and Eastern Europe ...

The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"The volume of wireless network data traffic in emerging Asia–Pacific is expected to grow over nine times between 2015 and 2020, driven primarily by increasing data usage in China." report banner 4G ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.