1. Market Research
  2. > Telecom
  3. > Internet Services Market Trends
  4. > Australia - The Broadband Market in 2015

Australia - The Broadband Market in 2015

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 10 pages

The stop start developments in the Australian broadband landscape have seen the country drop further in international league tables which map the level and availability of broadband. A decade ago the country hovered around position 25. One of the aims of both government and industry was to be among the top ten. The latest data shows us to be around position 45 in the most recent list maintained by Akamai. It is lamentable to witness the many years lost in what has become a highly politicised project to develop a broadband infrastructure of international standing.

Fortunately, the first part of the national FttP project had sound contracts around it, and this made it impossible to kill that element of the project. As a result, the rollout of FttP was the main activity within the sector during 2014, and this continues into 2015.

Rather than rolling out a first class infrastructure throughout the country, a second rate technology will start to be rolled out during 2016. By that time, most international high-speed broadband network projects will be based on FttP. Australia still lacks any plan from the government on how it will move from its Multi Technology Mix program towards a proper FttP infrastructure.

The launch of Netflix in March 2015 immediately showed the strains of such a service on the aging infrastructure. Several ISPs almost immediately complained that the slow network speeds had made viewing Netflix services a bad customer experience, while Netflix traffic alone very soon began to account for almost a third of total network traffic at some periods of the day.

At the same time, mobile broadband has taken off significantly. Technologies such as HSPA are now widely available, while Telstra and Optus intend to have their LTE networks reach 98% of the population by the end of 2016, and Vodafone already provides 95% metro coverage. The deployment of LTE, and the strong take-up of LTE services among consumers, has enabled the success of a wide range of applications.

While developments in FttP and LTE are to be closely watched in coming months, the core broadband networks based on ADSL and HFC technologies have also gained attention from operators, as well as from NBN Co. Although DSL will continue to lose market share in the sector as subscribers migrate to fibre, the platform has to some degree been given a reprieve by the government's multi-technology mix NBN, in which parts of Telstra's copper network will be incorporated within the national network in areas where it is proven to provide a superior service. Developments with G.fast (already being trialled by Swisscom) can deliver faster data rates in short loops, and so has potential in urban areas. As for HFC, NBN Co earlier in 2015 announced that the new iteration of DOCSIS, version 3.1, would be deployed from 2017. Australia will again be behind developments elsewhere, but this is a step in the right direction, given NBN Co's previous disregard of 3.1. The largest cableco in the US, Comcast, has developed DOCSIS 3.1 modems which will be commercialised in early 2016, followed by deployments among customers expected later in the year. Together, these developments will provide improved broadband connectivity to many high density areas in Australia, while FttP deployments continue.

Table Of Contents

Australia - The Broadband Market in 2015
1. Synopsis
2. Trends and Developments in 2015
2.1 Broadband changing telco business model from retail to wholesale
2.2 Low cost economy depends on ubiquitous affordable high speed broadband
2.3 Australia vs America what leaders say about broadband speeds
2.4 Downstream speeds vs upstream speeds
2.5 Broadband services in rural Australia worse than we thought
2.6 Whatever happened to the rollout of the fixed wireless NBN in regional Australia?
2.7 The Minister for Lost Opportunities
2.8 Revised NBN with multi-technology architecture sees further use for DSL and cable networks
3. Related reports
Table 1 Broadband speeds - 2015
Table 2 Internet subscribers by advertised download speed 2013 - 2014
Table 3 Time taken using average dial-up and high-speed broadband services

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
World FTTx Market - data & forecasts up to 2020

World FTTx Market - data & forecasts up to 2020

  • $ 5750
  • Industry report
  • July 2016
  • by IDATE

Markets at December 2015 & Forecasts to 2020 The bundle World FTTx market includes two deliverables: 1. A report analysing the developments in FTTx markets up to 2020. It presents a geographical panorama ...

U.S. SMB Broadband Forecast, 2016-2020

U.S. SMB Broadband Forecast, 2016-2020

  • $ 4500
  • Industry report
  • September 2016
  • by IDC

This IDC study measures the penetration of broadband services into the U.S. small and medium-sized business (SMB) market and also growth of broadband services in the SMB market. "Broadband continues to ...

Progress in Development Wired Access Broadband Networks: Technologies, Markets and Applications

Progress in Development Wired Access Broadband Networks: Technologies, Markets and Applications

  • $ 3700
  • Industry report
  • September 2016
  • by Practel Group

BRIEF Wired broadband access technologies are playing an important role in today networks. Until recently, technical and economic problems with such access did not allow effective use of a broadband pipe ...

Digital Agenda Europe

July 2016 $ 2300


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.