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Germany Tourism Report Q3 2016

  • July 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates

BMI View: The German tourism industry is well established and plays an important role in the domesticeconomy where it accounts for a substantial share of domestic and foreign investment and a significantshare of the job market. The government is highly supportive of the tourism market and continues to investin wide-ranging marketing campaigns to promote the country's broad range of attractions, both withinestablished markets in Europe and growing Asia Pacific and Latin America markets. As a mature market,we expect arrivals to grow relatively slowly over the forecast period through to 2020, though this will besufficient to boost tourism related expenditure and hotel and restaurant industry value. We do note,however, that some potential risk to regional tourism stems from heightened security concerns and apotential economic slowdown in the eurozone.

Key Updates And Forecasts

- Germany's tourism market is reportedly off to a strong start in 2016, with the Federal Statistical Office ofGermany reporting a 7.0% increase in overnight stays by foreign visitors over the first quarter, reaching15mn. The German National Tourism Board also reports that March 2016 was the 77th consecutivemonth of growth in international overnight hotel stays.

- The German hotel market continues to attract investment and we will see a number of new propertiesopening in 2016, and over the remainder of the forecast period. New properties under developmentinclude The Fontenay in Hamburg, a Moxy brand hotel being opened by Marriott in Munich and severalnew properties from the Amano Group.

- While we do note some downside risk to regional travel in light of the ongoing migrant crisis, whichcould see further border crossing restrictions implementing in the coming months, at present we aremaintaining our forecasts for 2.5% growth in international arrivals in 2016 to a total of 31.5mn, followedby similar growth through to 2020.

Table Of Contents

Germany Tourism Report Q3 2016
BMI Industry View 5
Table: Key Forecasts (Germany 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Germany 2013-2020) 13
Table: Tourism Receipts (Germany 2013-2020) 14
Table: Hotel Accommodation (Germany 2013-2020) 17
Table: Tourist Departures and Consumption (Germany 2013-2020) 18
Industry Risk/Reward Index 19
Table: Western Europe - Tourism Risk/Reward Index 19
Rewards 19
Risks 20
Market Overview 21
Competitive Landscape 24
Domestic Hotels 24
Table: Domestic Hotels 24
International Hotels 26
Table: International Hotels 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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