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Ghana Retail Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: Ghana's retail market is still highly underdeveloped, thus offering a lot of untapped potentialacross the sector. However, the country's economic growth continues suffering from low global commodityprices and tight fiscal policy. Despite rapid income growth, persistently high inflation levels will erodeconsumer purchasing power - thus limiting spending to mostly essential goods and services, particularly inthe short term.

Key Views & Developments

- In 2016-2020, we forecast the total household spending to increase by 10.7% per annum in USD termsand 16.3% per annum in local currency terms.

- Elevated inflation, averaging 13.3% between 2016 and 2020, will suppress household purchasing power.

- Considering very low income levels, essential goods and services - such as food & drink and housing &utilities - will continue to account for the majority of household spending across our forecast period.

Table Of Contents

Ghana Retail Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Headline Retail Forecast 11
Table: Total Household Spending (Ghana 2013-2020) 13
Table: Retail Sector Spending, % Of Total (Ghana 2013-2020) 14
Table: Retail Sector Spending, % of GDP (Ghana 2013-2020) 15
Table: Headline Retail Sector Spending (Ghana 2013-2020) 18
Retail Sector Forecast 20
Food, Drink And Tobacco 22
Table: Food, Drink and Tobacco Spending (Ghana 2013-2020) 22
Clothing And Footwear 23
Table: Clothing and Footwear Spending (Ghana 2013-2020) 23
Household Goods 24
Table: Household Goods Spending (Ghana 2013-2020) 24
Electronics 25
Personal Care 25
Table: Personal Care Spending (Ghana 2013-2020) 25
Household Numbers and Income Forecast 26
Table: Household Income Data (Ghana 2013-2020) 27
Demographic Forecast 30
Table: Total Population (Ghana 2013-2020) 32
Table: Population: Babies (Ghana 2013-2020) 33
Table: Population: Young Children (Ghana 2013-2020) 33
Table: Population: Children (Ghana 2013-2020) 33
Table: Population: Young Teens and Older Children (Ghana 2013-2020) 34
Table: Population: Young People (Ghana 2013-2020) 34
Table: Population: Older Teenagers (Ghana 2013-2020) 34
Table: Population: 21yrs + (Ghana 2013-2020) 35
Table: Population: Young Adults (Ghana 2013-2020) 35
Table: Population: Middle Aged (Ghana 2013-2020) 35
Table: Population: Urban (Ghana 2013-2020) 36
Industry Risk/Reward Index 37
Sub-Saharan Africa Risk/Reward Index 37
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q316 37
Ghana Industry Risk/Reward Index 38
Rewards 38
Risks 39
Market Overview 40
Competitive Landscape 44
Clothing and Footwear 44
Table: Selected Clothing and Footwear Retailers 44
Household Goods/Homeware/Home Improvement 44
Table: Selected Household Goods/Homeware/Home Improvement Retailers 44
Electronics 45
Table: Selected Electronics Retailers 45
Department Stores 45
Table: Selected Department Stores 45
E-Commerce 46
Table: Selected E-commerce/Online Marketplaces 46
Drug Store/Pharmacies 46
Table: Selected Drug Store/Pharmacies 46
Glossary 47
Methodology 54
Industry Forecast Methodology 54
Sources 57
Risk/Reward Index Methodology 57
Table: Retail Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 60

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