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There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today’s dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.

The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.

Currently, with the help of continual advancements in MRM software, companies are encouraged to access and allocate their marketing resource and digital content within the centralized management. The usage of MRM solutions helps companies to efficiently manage and access marketing resources as it offers real-time updates about their allocation and usage. Thereby, this allows more defined usage of the marketing resources across varied channels and geographies, along with their linkage with other organizational systems such as CRM and ERP.

With the evolution of cloud-based MRM solutions, the businesses are empowered to augment their marketing efficiency in a cost-effective manner, as IT resource enlargement is relatively less required for its implementation and support. This in turn has fortified MRM solution providers to offer these cloud-based solutions to expand their services and enter prospective markets. Furthermore, MRM solutions are increasingly becoming predominant, as they help companies in optimum utilization and tracking of their marketing resources, along with managing their varied channels such as mobile through a single platform. This further enhances the adoption of cloud-based MRM solutions across the world.

The major driving force for the MRM software market is the increased consumption and emphasis on digital media. Today, companies are progressively focusing on the digital medium for marketing endeavors due to the substantial adoption of mobile devices, growing internet consumption, along with the increasing overall time spent by the users online. Thereby, this fosters businesses to consider MRM solutions that can supplement their business advancements and improve customer relations.

Over the years, the consumer goods and IT & Telecom vertical were increasingly adopting the solution as it is imperative for these companies to sustain in the fierce competition, along with providing assistance for management of vast digital content. Additionally, with the undisputable imperativeness of marketing endeavors and polices among businesses, the traction for MRM solution across other verticals such as government has substantially grown. Moreover, the companies’ consideration for investing in MRM is increasing extensively as the benefits attached with it encourage its deployment along with facilitating competitive advantage over others. In the years to come, this trend is expected to continue leveraging MRM solution vendors to offer more advanced and superior solutions with CRM and ERP integration, and mobility as a prime constituent for empowering contemporary MRM solutions. However, the MRM solutions adoption is inhibited due to the lack of awareness about the features of MRM among workforce that can easily leverage the solution and other features such as marketing analytics for heightened business progressions. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the MRM market across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the MRM market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments. The market numbers are further split across deployment type, user type, and industry vertical across all the major regions.
2. This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Table Of Contents

Marketing Resource Management Market by Solution - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 MARKET SIZE ESTIMATION 20
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.3 MARKET SHARE ESTIMATION 24
2.3.1 KEY DATA FROM SECONDARY SOURCES 24
2.3.2 KEY DATA FROM PRIMARY SOURCES 25
2.4 ASSUMPTIONS 25
2.5 KEY INDUSTRY INSIGHTS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE MRM MARKET 32
4.2 GLOBAL MRM MARKET: TOP THREE SOLUTIONS 33
4.3 GLOBAL MRM SOLUTION MARKET 34
4.4 GLOBAL MRM MARKET POTENTIAL 35
4.5 GLOBAL MRM USER MARKET (2020) 35
4.6 MRM REGIONAL MARKET 36
4.7 MRM SOLUTION GROWTH MATRIX 36
4.8 LIFE CYCLE ANALYSIS, BY REGION, 2015 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.3.1 BY SOLUTION 41
5.3.2 BY SERVICE 42
5.3.3 BY DEPLOYMENT TYPE 42
5.3.4 BY USER TYPE 42
5.3.5 BY INDUSTRY VERTICAL 43
5.3.6 GLOBAL MRM MARKET, BY REGION 44
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 45
5.4.1.1 Escalating need for agile marketing solutions 45
5.4.1.2 Increase in diversity of delivery channels 45
5.4.1.3 Rising need for marketing integration with other systems 46
5.4.2 RESTRAINTS 47
5.4.2.1 Lack of cost visibility 47
5.4.2.2 Lack of interest among top management 47
5.4.3 OPPORTUNITIES 47
5.4.3.1 Emergence of SaaS-based MRM solutions 47
5.4.3.2 Growing demand for integrated marketing management 48
5.4.4 CHALLENGE 48
5.4.4.1 Limited IT support for MRM implementation 48
6 INDUSTRY TRENDS 50
6.1 INTRODUCTION 50
6.2 VALUE CHAIN ANALYSIS 50
6.3 PORTER'S FIVE FORCES ANALYSIS 51
6.3.1 THREAT OF NEW ENTRANTS 52
6.3.2 THREAT OF SUBSTITUTES 52
6.3.3 BARGAINING POWER OF SUPPLIERS 53
6.3.4 BARGAINING POWER OF BUYERS 53
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 54
6.4 PEST ANALYSIS 54
6.4.1 POLITICAL FACTORS 55
6.4.2 ECONOMIC FACTORS 55
6.4.3 SOCIAL FACTORS 55
6.4.4 TECHNOLOGICAL FACTORS 55
7 GLOBAL MRM MARKET ANALYSIS, BY SOLUTION 56
7.1 INTRODUCTION 57
7.2 MARKETING REPORTING AND ANALYTICS MARKET 58
7.3 CAPACITY PLANNING AND MANAGEMENT MARKET 60
7.4 FINANCIAL MANAGEMENT MARKET 61
7.5 CREATIVE PRODUCTION MANAGEMENT MARKET 62
7.6 PROJECT MANAGEMENT MARKET 63
7.7 BRAND AND ADVERTISING MANAGEMENT MARKET 65
7.8 MARKETING ASSET MANAGEMENT MARKET 66
8 GLOBAL MRM MARKET ANALYSIS, BY SERVICE 68
8.1 INTRODUCTION 69
8.2 IMPLEMENTATION AND INTEGRATION SERVICE 70
8.3 PROFESSIONAL SERVICE 71
9 GLOBAL MRM MARKET ANALYSIS, BY DEPLOYMENT TYPE 72
9.1 INTRODUCTION 73
9.2 CLOUD DEPLOYMENT 74
9.3 ON-PREMISES DEPLOYMENT 74
10 GLOBAL MRM MARKET ANALYSIS, BY USER TYPE 76
10.1 INTRODUCTION 77
10.2 SMB MARKET 78
10.3 ENTERPRISE MARKET 81
11 GLOBAL MRM MARKET ANALYSIS, BY INDUSTRY VERTICAL 84
11.1 INTRODUCTION 85
11.2 RETAIL MARKET 86
11.3 IT AND TELECOM MARKET 87
11.4 BFSI MARKET 88
11.5 MEDIA AND ENTERTAINMENT MARKET 89
11.6 CONSUMER GOODS MARKET 90
11.7 MANUFACTURING MARKET 91
11.8 HEALTHCARE MARKET 92
11.9 PUBLIC SECTOR MARKET 92
11.10 MARKETING AGENCIES MARKET 93
11.11 OTHERS MARKET 95
12 GEOGRAPHIC ANALYSIS 96
12.1 INTRODUCTION 97
12.2 NORTH AMERICA (NA) 99
12.3 EUROPE 103
12.4 ASIA-PACIFIC (APAC) 105
12.5 MIDDLE EAST AND AFRICA (MEA) 108
12.6 LATIN AMERICA (LA) 110

13 COMPETITIVE LANDSCAPE 113
13.1 OVERVIEW 113
13.2 COMPETITIVE SITUATION AND TRENDS 115
13.2.1 PARTNERSHIPS 116
13.2.2 MERGERS AND ACQUISITIONS 118
13.2.3 NEW PRODUCT LAUNCHES 119
13.2.4 VC FUNDING 120
14 COMPANY PROFILES 121
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
14.1 INTRODUCTION 121
14.2 TERADATA CORPORATION 122
14.3 SAP SE 126
14.4 SAS INSTITUTE, INC. 130
14.5 INFOR 133
14.6 BRANDMAKER GMBH 136
14.7 IBM CORPORATION 139
14.8 MICROSOFT CORPORATION 142
14.9 ADOBE SYSTEMS 145
14.10 NORTH PLAINS SYSTEMS CORP. 148
14.11 WORKFRONT, INC. 150
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX 152
15.1 INSIGHTS OF INDUSTRY EXPERTS 152
15.2 DISCUSSION GUIDE 153
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 159
15.4 AVAILABLE CUSTOMIZATIONS 160
15.5 RELATED REPORTS 161


LIST OF TABLES

TABLE 1 GLOBAL MRM MARKET SIZE AND GROWTH, 2013-2020 ($MILLION, Y-O-Y %) 28
TABLE 2 DRIVERS: IMPACT ANALYSIS 46
TABLE 3 RESTRAINTS: IMPACT ANALYSIS 47
TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 48
TABLE 5 CHALLENGE: IMPACT ANALYSIS 49
TABLE 6 GLOBAL MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 58
TABLE 7 MARKETING REPORTING AND ANALYTICS: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 59
TABLE 8 MARKETING REPORTING AND ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 60
TABLE 9 CAPACITY PLANNING AND MANAGEMENT: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 60
TABLE 10 CAPACITY PLANNING AND MANAGEMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 61
TABLE 11 FINANCIAL MANAGEMENT: MRM MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 62
TABLE 12 FINANCIAL MANAGEMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 62
TABLE 13 CREATIVE PRODUCTION MANAGEMENT: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 63
TABLE 14 CREATIVE PRODUCTION MANAGEMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 63
TABLE 15 PROJECT MANAGEMENT: MRM MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 64
TABLE 16 PROJECT MANAGEMENT: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 64
TABLE 17 BRAND AND ADVERTISING MANAGEMENT: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 65
TABLE 18 BRAND AND ADVERTISING MANAGEMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 65
TABLE 19 MARKETING ASSET MANAGEMENT: MRM MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 66
TABLE 20 MARKETING ASSET MANAGEMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 67
TABLE 21 GLOBAL MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 69
TABLE 22 IMPLEMENTATION AND INTEGRATION SERVICE: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 70
TABLE 23 IMPLEMENTATION AND INTEGRATION SERVICE: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 70
TABLE 24 PROFESSIONAL SERVICE: MRM MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 71
TABLE 25 PROFESSIONAL SERVICE: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 71
TABLE 26 GLOBAL MRM MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 73
TABLE 27 CLOUD DEPLOYMENT: MRM SOLUTION MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 74
TABLE 28 ON-PREMISES DEPLOYMENT: MRM SOLUTION MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 75
TABLE 29 GLOBAL MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 78
TABLE 30 SMB: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 79
TABLE 31 SMB: MRM MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 80
TABLE 32 SMB: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 80
TABLE 33 SMB: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 80
TABLE 34 ENTERPRISE: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 82
TABLE 35 ENTERPRISE: MRM MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 82
TABLE 36 ENTERPRISE: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 83
TABLE 37 ENTERPRISE: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 83
TABLE 38 GLOBAL MRM MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 ($MILLION) 86
TABLE 39 RETAIL: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 87
TABLE 40 IT AND TELECOM : MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 88
TABLE 41 BFSI: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 89
TABLE 42 MEDIA AND ENTERTAINMENT: MRM MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 89
TABLE 43 CONSUMER GOODS: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 91
TABLE 44 MANUFACTURING : MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 91
TABLE 45 HEALTHCARE: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 92
TABLE 46 PUBLIC SECTOR: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 93
TABLE 47 MARKETING AGENCIES: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 94
TABLE 48 OTHERS: MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 95
TABLE 49 GLOBAL MRM MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 98
TABLE 50 NORTH AMERICA: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 101
TABLE 51 NORTH AMERICA: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 101
TABLE 52 NORTH AMERICA: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 102
TABLE 53 NORTH AMERICA: MRM MARKET SIZE, BY INDUSTRY VERTICAL,
2013-2020 ($MILLION) 102
TABLE 54 EUROPE: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 103
TABLE 55 EUROPE: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 103
TABLE 56 EUROPE: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 104
TABLE 57 EUROPE: MRM MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 ($MILLION) 104
TABLE 58 APAC: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 107
TABLE 59 APAC: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 107
TABLE 60 APAC: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 108
TABLE 61 APAC: MRM MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 ($MILLION) 108
TABLE 62 MEA: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 109
TABLE 63 MEA: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 109
TABLE 64 MEA: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 110
TABLE 65 MEA: MRM MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 ($MILLION) 110
TABLE 66 LATIN AMERICA: MRM MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 111
TABLE 67 LATIN AMERICA: MRM MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 111
TABLE 68 LATIN AMERICA: MRM MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 112
TABLE 69 LATIN AMERICA: MRM MARKET SIZE, BY INDUSTRY VERTICAL,
2013-2020 ($MILLION) 112
TABLE 70 PARTNERSHIPS, 2012-2015 116
TABLE 71 MERGERS AND ACQUISITIONS, 2012-2015 118
TABLE 72 NEW PRODUCT LAUNCHES, 2012-2015 119
TABLE 73 VC FUNDING, 2013-2015 120



LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION 22
FIGURE 6 DATA TRIANGULATION 23
FIGURE 7 GLOBAL MRM MARKET, SOLUTION SNAPSHOT (2015 VS. 2020): MARKETING REPORTING AND ANALYTICS AND MARKETING ASSET MANAGEMENT SOLUTIONS IN MRM TO GROW RAPIDLY DURING TE FORECAST PERIOD 29
FIGURE 8 CONSUMER GOODS AND MARKETING AGENCIES TO GAIN HIGHEST TRACTION DURING THE FORECAST PERIOD 30
FIGURE 9 GLOBAL MRM MARKET SHARE, 2015: NORTH AMERICA EXPECTED TO ACCOUNT FOR THE HIGHEST MARKET SHARE FOR THE PERIOD 2015-2020 31
FIGURE 10 RISING NEED FOR INTEGRATED MARKETING SOLUTIONS ACTS AS AN ATTRACTIVE MARKET OPPORTUNITY IN THE GLOBAL MRM MARKET 32
FIGURE 11 MARKETING ASSET MANAGEMENT, CREATIVE PRODUCTION MANAGEMENT, AND MARKETING REPORTING AND ANALYTICS ARE THE TOP THREE SOLUTIONS 33
FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE MRM SOLUTION MARKET 34
FIGURE 13 APAC MARKET IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR MRM SOLUTION IN THE YEARS TO COME 35
FIGURE 14 ENTERPRISE SEGMENT WILL CONTINUE TO DOMINATE THE MRM MARKET IN DURING THE FORECAST PERIOD 35
FIGURE 15 APAC MARKET TO GROW FASTER THAN EUROPE AND NORTH AMERICA 36
FIGURE 16 GLOBAL MRM SOLUTION, GROWTH MATRIX 37
FIGURE 17 ASIA-PACIFIC MARKET TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 38
FIGURE 18 INTEGRATION WITH CRM/ERP WITH MRM SOLUTIONS TO PLAY A CRUCIAL ROLE IN THE GLOBAL MRM MARKET 41
FIGURE 19 ESCALATING NEED FOR AGILE MARKETING SOLUTIONS WILL DRIVE THE MRM MARKET 45
FIGURE 20 VALUE CHAIN ANALYSIS: MAJOR ROLE PLAYED BY CLOUD SERVICE PROVIDERS 50
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS: MANIFESTATION OF DOMINANT PLAYERS INCREASING THE COMPETITION IN THE INDUSTRY 51
FIGURE 22 MARKETING REPORTING AND ANALYTICS AND MARKETING ASSET MANAGEMENT TO LEAD THE SOLUTION MARKET 57
FIGURE 23 MARKETING ASSET MANAGEMENT WILL GROW SUBSTANTIALLY DURING THE FORECAST PERIOD 59
FIGURE 24 COMPANIES TO ADOPT IMPLEMENTATION AND INTEGRATION PROFESSIONAL SERVICES 69
FIGURE 25 ORGANIZATIONS WILL CONTINUE TO DEPLOY ON-PREMISES BASED MRM SOLUTIONS 73
FIGURE 26 ENTERPRISES ARE EXPECTED TO CONTINUE DOMINATING THE MRM MARKET DURING THE FORECAST PERIOD 77
FIGURE 27 NORTH AMERICA HAS A SIGNIFICANT AMOUNT OF MRM SOLUTIONS ADOPTION AMONG SMBS 79
FIGURE 28 ENTERPRISES IN EUROPE WILL CONTINUE TO IMPLEMENT MRM SOLUTIONS DURING THE FORECAST PERIOD 81
FIGURE 29 RETAIL TO CONTINUE TO DOMINATE THE MRM MARKET DURING FORECAST PERIOD 85
FIGURE 30 MRM MARKET IN THE RETAIL SECTOR IS EXPECTED TO GROW EXPONENTIALLY IN APAC DURING THE FORECAST PERIOD 87
FIGURE 31 MRM MARKET FOR CONSUMER GOODS IS EXPECTED TO GROW EXPONENTIALLY IN EUROPE DURING THE FORECAST PERIOD 90
FIGURE 32 MARKETING AGENCIES IN ASIA-PACIFIC EXPECTED TO ADOPT MRM SOLUTIONS AT A FASTER RATE 94
FIGURE 33 GEOGRAPHIC SNAPSHOT: RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOT 97
FIGURE 34 APAC: AN ATTRACTIVE DESTINATION FOR ALL MRM SOLUTIONS 98
FIGURE 35 NORTH AMERICA MARKET SNAPSHOT: ENTERPRISES TO CONTRIBUTE MAXIMUM TO THE MARKET 100
FIGURE 36 APAC MRM MARKET SNAPSHOT: MARKETING REPORTING AND ANALYTICS TO GAIN POPULARITY AMONG THE USERS 106
FIGURE 37 COMPANIES ADOPTED PARTNERSHIP AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS 113
FIGURE 38 TERADATA GREW AT THE HIGHEST RATE BETWEEN 2010 AND 2014 114
FIGURE 39 MARKET EVALUATION FRAMEWORK 115
FIGURE 40 BATTLE FOR MARKET SHARE: PARTNERSHIPS AND MERGERS and ACQUISITIONS WERE THE KEY STRATEGIES 116
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 121
FIGURE 42 TERADATA CORPORATION: COMPANY SNAPSHOT 122
FIGURE 43 TERADATA: SWOT ANALYSIS 124
FIGURE 44 SAP SE: COMPANY SNAPSHOT 126
FIGURE 45 SAP SE: SWOT ANALYSIS 128
FIGURE 46 SAS INSTITUTE: COMPANY SNAPSHOT 130
FIGURE 47 SAS INSTITUTE: SWOT ANALYSIS 132
FIGURE 48 INFOR: SWOT ANALYSIS 134
FIGURE 49 BRANDMAKER GMBH: SWOT ANALYSIS 137
FIGURE 50 IBM CORPORATION: COMPANY SNAPSHOT 139
FIGURE 51 MICROSOFT CORPORATION: COMPANY SNAPSHOT 142
FIGURE 52 ADOBE SYSTEMS: COMPANY SNAPSHOT 145

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