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Electrochromic glass is a kind of glass which changes its light transmission properties according to the electrical stimulus provided. This report covers smart glass materials such as transition metal oxides (TMOs), polymers, reflective hydrides, nanocrystals, and violegens. With its unique properties such as durability and fast switching times, the electrochromic smart glass is expected to revolutionize the architecture application,which is expected to contribute the major chunk of the market revenue by 2020.

The transportation sector is another growth market for this product. In the automotive segment, electrochromic glass is becoming a popular choice for rear view mirrors and sunroofs as it has the property of controlling the glare, tinting, and so on. Reputed automobile players such as Daimler AG (Germany) and BMW AG (Germany) useelectrochromic glass for windows and sunroofs in their premium cars such as Mercedes-Benz SLK and BMW Active Tourer, respectively. Boeing Company (U.S.), one of the key players in the aviation industry, also uses electrochromic glass windows in its 787 Dreamliner aircraft.

The report covers the electrochromic glass market on the basis ofmaterials, products, applications, and geography. The segmentation on the basis of commercial architectural applications included in the report covers educational buildings, corporate buildings, hospitals & lab facilities, and retail applications of smart glass. The automotive segment takes into account smart glass products such as windows, doors, windshields, and rear view mirrors.

The report provides a detailed analysis of the present market scenario and its projection till 2020. It also captures the market roadmap with market size estimates, market shareforecasts, value chain, competitive landscape, profiles of leading market players, and their key developments andstrategies. The geographical segmentation section analyzes the smart glass market in the regions of North America, Europe, APAC, and RoW. Besides the segmentation, this report analyzes the major driving factors for the electrochromic glass market such as the encouraging government legislations and policies, green building initiatives, and so on.

This report also profiles key industry playersin the smart glass market, and provides detailed analysis of their strategies and developments.The key players in this industry include SAGE Electrochromics, Inc. (U.S.), ChromoGenics AB (Sweden), RavenBrick LLC (U.S.), Asahi Glass Company (Japan), Gentex Corporation (U.S.), EControl-Glas (Germany), Magna Glass & Window, Inc. (U.S.), Guardian Industries (U.S.), PPG Industries (U.S.), and View, Inc. (U.S.).

Market, by Material:
The market by material includes transition metal oxides (TMO), polymers, reflective hydrides, nanocrystals, and violegens.

Market, by Product:
The market by product includes electrochromic windows, mirrors, displays, and others.

Market, by Application:
The market by application includes commercial, residential, transportation, and other applications. The commercial applications covered in this report are educational,
corporate, and healthcare &lab facilities. The transportation facilities include bus and rail, aerospace, marine, and automotive.

Market, by Geography:
The market by geography is segmented intotheNorth America, Europe, APAC, and rest of the world.

The report also includes market dynamics such as drivers, restraints, and opportunities. Apart from the market segmentation, the report also includes critical market data and qualitative information for each product type, along with quantitative analysis, such as the Porter’s Five Forces analysis and the value chain analysis.

Table Of Contents

Electrochromic Glass and Devices Market by Material , Device , and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 INTRODUCTION 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 22
2.1.2.2 Key industry insights 23
2.2 FACTOR ANALYSIS 24
2.2.1 INTRODUCTION 24
2.2.2 VARIABLES CONSIDERED IN DEMAND-SIDE ANALYSIS 24
2.2.2.1 Growth in the automotive industry 25
2.2.2.2 Growing market for green building construction 26
2.3 MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 27
2.3.2 TOP-DOWN APPROACH 27
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS 30
2.5.1 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 36
4.1 THE GROWING DEMAND FROM THE ELECTROCHROMIC E-PAPER DISPLAYS WILL ACT AS A MAJOR DRIVER FOR THE GROWTH OF ELECTROCHROMIC GLASS AND DEVICES DURING THE FORECASTED PERIOD 36
4.2 ELECTROCHROMIC GLASS AND DEVICES MARKET GROWTH, BY PRODUCTS 37
4.3 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET, BY REGIONS AND APPLICATIONS, 2013 38
4.4 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET, BY REGIONS 39
4.5 ELECTROCHROMIC GLASS AND DEVICES PRODUCTS MARKET, BY APPLICATION (2013) 40
4.6 APAC: ELECTROCHROMIC GLASS AND DEVICES MARKET, BY APPLICATION 41
4.7 LIFE CYCLE ANALYSIS, BY REGION 42
5 MARKET OVERVIEW 43
5.1 INTRODUCTION 44
5.2 MARKET SEGMENTATION 44
5.2.1 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY MATERIAL 44
5.2.2 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY PRODUCT 45
5.2.3 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY APPLICATION 45
5.3 MARKET DYNAMICS 46
5.3.1 DRIVERS 46
5.3.1.1 Increased demand from high end luxury cars 46
5.3.1.2 Need of mandates and legislations set by the government 47
5.3.2 RESTRAINTS 48
5.3.2.1 Slower response of large-sized electrochromic glass 48
5.3.2.2 Lack of awareness 48
5.3.3 OPPORTUNITIES 49
5.3.3.1 Increasing need for energy-efficient products 49
5.3.3.2 Tapping the potential avenues using electrochromic coatings film 49
5.3.4 CHALLENGE 50
5.3.4.1 Volatile environment for investment 50
5.3.5 BURNING ISSUE 50
5.3.5.1 Cost reduction of electrochromic glass 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 PORTER'S FIVE FORCES ANALYSIS 52
6.3.1 THREAT OF NEW ENTRANTS 54
6.3.2 THREAT OF SUBSTITUTES 55
6.3.3 BARGAINING POWER OF SUPPLIERS 56
6.3.4 BARGAINING POWER OF BUYERS 57
6.3.5 DEGREE OF COMPETITION 58
6.4 PRICING ANALYSIS 59
7 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY MATERIALS 60
7.1 INTRODUCTION 60
7.2 TRANSITION METAL OXIDE (TMO) 60
7.3 NANOCRYSTAL 60
7.4 VIOLOGEN 61
7.5 POLYMER 61
7.6 REFLECTIVE HYDRIDE 61
8 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY PRODUCT 62
8.1 INTRODUCTION 63
8.2 WINDOWS 65
8.2.1.1 Working of electrochromic window 65
8.3 MIRRORS 74
8.4 DISPLAYS 76
8.5 OTHERS 81
9 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY APPLICATION 89
9.1 INTRODUCTION 90
9.2 COMMERCIAL 91
9.2.1 EDUCATIONAL BUILDINGS 94
9.2.2 CORPORATE 95
9.2.3 HEALTHCARE AND LAB FACILITIES 97
9.2.4 OTHER COMMERCIAL APPLICATION 98
9.3 RESIDENTIAL 99
9.4 TRANSPORTATION 101
9.4.1 AUTOMOTIVE 103
9.4.2 AEROSPACE 104
9.4.3 MARINE 106
9.4.4 OTHER TRANSPORTATION APPLICATION 108
9.5 OTHERS 109
10 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY GEOGRAPHY 111
10.1 INTRODUCTION 112
10.2 NORTH AMERICA 114
10.3 EUROPE 116
10.4 APAC 117
10.5 ROW 119
11 COMPETITIVE LANDSCAPE 121
11.1 OVERVIEW 121
11.2 COMPETITIVE ANALYSIS, ELECTROCHROMIC GLASS AND DEVICES MARKET 122
11.3 COMPETITIVE SITUATION AND TRENDS 123
11.3.1 NEW PRODUCT LAUNCHES 125
11.3.2 AGREEMENTS, COLLABORATIONS, CONTRACTS, AND JOINT VENTURES 126
11.3.3 MERGERS AND ACQUISITIONS 126
11.3.4 EXPANSIONS AND INVESTMENTS 127
11.3.5 OTHER DEVELOPMENTS 128

12 COMPANY PROFILE 129
12.1 INTRODUCTION 129
12.2 ASAHI GLASS CO., LTD. 130
12.3 CHROMOGENICS AB 133
12.4 ECONTROL-GLAS GMBH and CO. KG 134
12.5 GUARDIAN INDUSTRIES CORPORATION 135
12.6 GENTEX CORPORATION 137
12.7 MAGNA MIRRORS HOLDING GMBH 140
12.8 PPG INDUSTRIES 141
12.9 RAVENBRICK LLC 144
12.10 SAGE ELECTROCHROMICS, INC. 146
12.11 VIEW, INC. 149
13 APPENDIX 152
13.1 INSIGHTS OF INDUSTRY EXPERTS 152
13.2 DISCUSSION GUIDE 153
13.3 PRIMARY'S VIEWPOINT: INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 155
13.4 AVAILABLE CUSTOMIZATIONS 157
13.5 RELATED REPORTS 157


LIST OF TABLES

TABLE 1 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET RANKING,
BY KEY PLAYER, 2013 34
TABLE 2 RISE IN ECO-FRIENDLY/ GREEN BUILDINGS ACROSS THE GLOBE IS PROPELLING THE GROWTH OF THE ELECTROCHROMIC GLASS MARKET 47
TABLE 3 SLOWER RESPONSE OF LARGE-SIZED ELECTROCHROMIC GLASS IS EXPECTED
TO AFFECT THE GROWTH OF THE MARKET 48
TABLE 4 TAPPING THE POTENTIAL AVENUES WOULD GENERATE NEW OPPORTUNITIES
FOR THE ELECTROCHROMIC GLASS MARKET 49
TABLE 5 VOLATILE ENVIRONMENT FOR INVESTMENT IS THE MAJOR CHALLENGE FOR
THE ELECTROCHROMIC GLASS MARKET 50
TABLE 6 QUANTIFICATION OF THE PORTER'S FIVE FORCES ANALYSIS 53
TABLE 7 ELECTROCHROMIC GLASS MARKET, BY PRODUCT 2013-2020 ($MILLION) 63
TABLE 8 ELECTROCHROMIC WINDOWS MARKET SIZE, BY REGION ($MILLION), 2013-2020 66
TABLE 9 ELECTROCHROMIC WINDOWS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 66
TABLE 10 ELECTROCHROMIC WINDOWS MARKET SIZE, BY COMMERCIAL APPLICATION,
2013-2020 ($MILLION) 67
TABLE 11 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR EDUCATIONAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 68
TABLE 12 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR CORPORATE APPLICATION, BY REGION, 2013-2020 ($MILLION) 68
TABLE 13 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR HEALTHCARE
and LAB FACILITY APPLICATION, BY REGION, 2013-2020 ($MILLION) 69
TABLE 14 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR OTHER COMMERCIAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 69
TABLE 15 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR RESIDENTIAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 70
TABLE 16 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR AEROSPACE APPLICATION, BY REGION, 2013-2020 ($MILLION) 71
TABLE 17 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION, 2013-2020 ($MILLION) 71
TABLE 18 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR MARINE APPLICATION, BY REGION, 2013-2020 ($MILLION) 72
TABLE 19 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR OTHER TRANSPORT APPLICATION, BY REGION, 2013-2020 ($MILLION) 72
TABLE 20 ELECTROCHROMIC WINDOWS SEGMENT MARKET SIZE FOR OTHER APPLICATION,
BY REGION, 2013-2020 ($MILLION) 73
TABLE 21 ELECTROCHROMIC MIRROR MARKET SIZE, BY REGION, 2013-2020, ($MILLION) 74
TABLE 22 ELECTROCHROMIC MIRROR SEGMENT MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION 2013-2020 ($MILLION) 75
TABLE 23 ELECTROCHROMIC MIRROR SEGMENT MARKET SIZE FOR OTHER TRANSPORTATION APPLICATION, BY REGION 2013-2020 ($MILLION) 76
TABLE 24 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE, BY REGION,
2013-2020, ($MILLION) 77

TABLE 25 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE, BY APPLICATION,
2013-2020, ($MILLION) 78
TABLE 26 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE FOR EDUCATIONAL APPLICATION, BY REGION 2013-2020 ($MILLION) 78
TABLE 27 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE FOR CORPORATE APPLICATION, BY REGION 2013-2020 ($MILLION) 79
TABLE 28 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE FOR HEALTHCARE
and LAB FACILITY APPLICATION, BY REGION 2013-2020 ($MILLION) 79
TABLE 29 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE FOR OTHER COMMERCIAL APPLICATION, BY REGION 2013-2020 ($MILLION) 80
TABLE 30 ELECTROCHROMIC DISPLAY SEGMENT MARKET SIZE FOR OTHER APPLICATION,
BY REGION 2013-2020 ($MILLION) 80
TABLE 31 ELECTROCHROMIC OTHER PRODUCTS MARKET SIZE, BY REGION,
2013-2020, ($MILLION) 81
TABLE 32 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE, BY APPLICATION, 2013-2020, ($MILLION) 82
TABLE 33 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR EDUCATIONAL APPLICATION, BY REGION 2013-2020 ($MILLION) 83
TABLE 34 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR CORPORATE APPLICATION, BY REGION 2013-2020 ($MILLION) 84
TABLE 35 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR HEALTHCARE
and LAB FACILITY APPLICATION, BY REGION 2013-2020 ($MILLION) 84
TABLE 36 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR OTHER COMMERCIAL APPLICATION, BY REGION 2013-2020 ($MILLION) 85
TABLE 37 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR RESIDENTIAL APPLICATION, BY REGION 2013-2020 ($MILLION) 86
TABLE 38 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR AEROSPACE APPLICATION, BY REGION 2013-2020 ($MILLION) 86
TABLE 39 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY REGION 2013-2020 ($MILLION) 87
TABLE 40 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR MARINE APPLICATION, BY REGION 2013-2020 ($MILLION) 87
TABLE 41 ELECTROCHROMIC OTHER PRODUCT SEGMENT MARKET SIZE FOR OTHER APPLICATION, BY REGION 2013-2020 ($MILLION) 88
TABLE 42 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET, BY APPLICATION,
2013-2020 ($MILLION) 90
TABLE 43 ELECTROCHROMIC GLASS AND DEVICES IN COMMERCIAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 92
TABLE 44 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY COMMERCIAL APPLICATION, 2013-2020 ($MILLION) 92
TABLE 45 ELECTROCHROMIC GLASS AND DEVICES MARKET IN COMMERCIAL APPLICATION,
BY PRODUCT, 2013-2020 ($MILLION) 93
TABLE 46 ELECTROCHROMIC GLASS AND DEVICES IN EDUCATIONAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 94
TABLE 47 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR EDUCATIONAL APPLICATION, BY PRODUCT,2013-2020 ($MILLION) 95
TABLE 48 ELECTROCHROMIC GLASS AND DEVICES IN CORPORATE APPLICATION, BY REGION, 2013-2020 ($MILLION) 96
TABLE 49 ELECTROCHROMIC GLASS AND DEVICES IN HEALTH CARE AND LAB FACILITY APPLICATION, BY REGION, 2013-2020 ($MILLION) 97

TABLE 50 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR HEALTHCARE AND LAB FACILITY APPLICATION, BY PRODUCT, 2013-2020 ($MILLION) 97
TABLE 51 ELECTROCHROMIC GLASS AND DEVICES IN OTHER COMMERCIAL APPLICATION,
BY REGION, 2013-2020, ($MILLION) 98
TABLE 52 ELECTROCHROMIC GLASS AND DEVICES MARKET, FOR OTHER COMMERCIAL APPLICATION, BY PRODUCT, 2013-2020 ($MILLION) 98
TABLE 53 ELECTROCHROMIC GLASS AND DEVICES IN RESIDENTIAL APPLICATION, BY REGION, 2013-2020 ($MILLION) 100
TABLE 54 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR RESIDENTIAL APPLICATION, BY PRODUCT, 2013-2020 ($MILLION) 100
TABLE 55 ELECTROCHROMIC GLASS AND DEVICES IN TRANSPORTATION APPLICATION,
BY REGION , 2013-2020 ($MILLION) 101
TABLE 56 ELECTROCHROMIC GLASS AND DEVICES MARKET, BY TRANSPORATION APPLICATION, 2013-2020 ($MILLION) 102
TABLE 57 ELECTROCHROMIC GLASS AND DEVICES MARKETFOR TRANSPORTATION APPLICATION, BY PRODUCT, 2013-2020 ($MILLION) 103
TABLE 58 ELECTROCHROMIC GLASS AND DEVICES IN AUTOMOTIVE APPLICATION, BY REGION, 2013-2020 ($MILLION) 103
TABLE 59 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR AUTOMOTIVE APPLICATION, BY PRODUCT, 2013-2020 ($MILLION) 104
TABLE 60 ELECTROCHROMIC GLASS AND DEVICES IN AEROSPACE APPLICATION, BY REGION, 2013-2020 ($MILLION) 105
TABLE 61 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR AEROSPACE APPLICATION,
BY PRODUCT, 2013-2020 ($MILLION) 106
TABLE 62 ELECTROCHROMIC GLASS AND DEVICES IN MARINE APPLICATION, BY REGION, 2013-2020 ($MILLION) 106
TABLE 63 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR MARINE APPLICATION,
BY PRODUCT, 2013-2020 ($MILLION) 107
TABLE 64 ELECTROCHROMIC GLASS AND DEVICES IN OTHER TRANSPORTATION APPLICATION, BY REGION, 2013-2020 ($MILLION) 108
TABLE 65 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR OTHER TRANSPORTATION APPLICATION, BY PRODUCT, 2013-2020 ($ MILLION) 108
TABLE 66 ELECTROCHROMIC GLASS AND DEVICES IN OTHER APPLICATION, BY REGION, 2013-2020 ($MILLION) 110
TABLE 67 ELECTROCHROMIC GLASS AND DEVICES MARKET FOR OTHERS APPLICATION,
BY PRODUCT, 2013-2020 ($MILLION) 110
TABLE 68 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET, BY REGION,
2013-2020 ($MILLION) 113
TABLE 69 NORTH AMERCA: ELECTROCHROMIC GLASS AND DEVICES MARKET, BY PRODUCT, 2013-2020 ($MILLION) 116
TABLE 70 EUROPE : ELECTROCHROMIC GLASS AND DEVICES MARKET, BY PRODUCT,
2013-2020 ($ MILLION) 117
TABLE 71 APAC: ELECTROCHROMIC GLASS AND DEVICES MARKET , BY PRODUCT,
2013-2020 ($MILLION) 119
TABLE 72 ROW: ELECTROCHROMIC GLASS AND DEVICES MARKET , BY PRODUCT,
2013-2020 ($MILLION) 120
TABLE 73 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET RANKING,
BY KEY PLAYER, 2013 122

TABLE 74 NEW PRODUCT LAUNCHES, 2013-2014 125
TABLE 75 AGREEMENTS, PARTNERSHIP, COLLABORATIONS, AND JOINT VENTURES,
2011-2015 126
TABLE 76 MERGERS AND ACQUISITIONS, 2012-2013 126
TABLE 77 EXPANSIONS, 2012-2015 127
TABLE 78 OTHER DEVELOPMENTS, 2011-2012 128


LIST OF FIGURES

FIGURE 1 MARKETS COVERED 16
FIGURE 2 RESEARCH DESIGN 19
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 23
FIGURE 4 INCREASE IN PASSENGER CAR SALES IS DRIVING THE GROWTH OF
THE ELECTROCHROMIC GLASS AND MIRRORS 25
FIGURE 5 CONSTRUCTION OF GREEN BUILDINGS IS DRIVING THE DEMAND FOR ELECTROCHROMIC GLASS 26
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28
FIGURE 8 MARKET BREAKDOWN AND DATA TRIANGULATION 29
FIGURE 9 DISPLAY SEGMENT IN THE ELECTROCHROMIC GLASS AND DEVICES MARKET
TO GROW AT A CAGR OF 14.28% BETWEEN 2014 AND 2020 32
FIGURE 10 NORTH AMERICA DOMINATED THE ELECTROCHROMIC GLASS AND DEVICES MARKET WITH 36% MARKET SHARE IN 2013 33
FIGURE 11 NEW PRODUCT DEVELOPMENT IS ONE OF THE KEY STRATEGIES 35
FIGURE 12 MIRRORS SEGMENT IS LIKELY TO CONTRIBUTE MAJORLY TO THE GROWTH
OF ELECTROCHROMIC GLASS AND DEVICES MARKET 36
FIGURE 13 THE DISPLAY SEGMENT WILL HAVE HIGHEST GROWTH RATE 37
FIGURE 14 TRANSPORTATION APPLICATION HOLDS THE MAJOR SHARE IN THE ELECTROCHROMIC GLASS AND DEVICES MARKET 38
FIGURE 15 APAC IS EXPECTED TO HAVE HIGHEST GROWTH RATE IN THE ELECTROCHROMIC GLASS AND DEVICES MARKET DURING THE FORECAST PERIOD 39
FIGURE 16 WINDOWS HAVE A MAJOR SHARE IN COMMERCIAL APPLICATION 40
FIGURE 17 OTHER APPLICATIONS TO HAVE THE HIGHEST GROWTH RATE IN THE APAC REGION 41
FIGURE 18 THE GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET IS IN THE GROWTH PHASE, WITH APAC GROWING AT THE HIGHEST RATE 42
FIGURE 19 SEGMENTATION, BY MATERIAL 44
FIGURE 20 SEGMENTATION, BY PRODUCT 45
FIGURE 21 SEGMENTATION, BY APPLICATION 45
FIGURE 22 ECO-FRIENDLY/ GREEN BUILDINGS ARE EXPECTED TO LEAD TO GROWTH OPPORTUNITIES IN THE ELECTROCHROMIC MARKET 46
FIGURE 23 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING DESIGN VALIDATION
AND MANUFACTURING OF ELECTROCHROMIC GLASS 51
FIGURE 24 PORTER'S FIVE FORCES ANALYSIS 52
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS OF THE ELECTROCHROMIC GLASS MARKET 53
FIGURE 26 THREAT OF NEW ENTRANTS 54
FIGURE 27 THREAT OF SUBSTITUTES 55
FIGURE 28 BARGAINING POWER OF SUPPLIERS 56
FIGURE 29 BARGAINING POWER OF BUYERS 57
FIGURE 30 DEGREE OF COMPETITION 58
FIGURE 31 ELECTROCHROMIC GLASS WINDOWS PRICING ANALYSIS, 2013-2020 59

FIGURE 32 TYPES OF MATERIALS USED IN ELECTROCHROMIC GLASSES AND DEVICES 60
FIGURE 33 ELECTROCHROMIC GLASS MARKET, BY PRODUCT 63
FIGURE 34 GLOBAL ELECTROCHROMIC GLASS AND DEVICES MARKET DOMINATED
BY THE MIRROR SEGMENT ($ MILLION) 64
FIGURE 35 ELECTROCHROMIC WINDOWS SEGMENT IN APAC WILL GROW AT THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD 67
FIGURE 36 COMMERCIAL APPLICATION REMAINS THE DOMINATING APPLICATION FOR THE WINDOWS SEGMENT IN ELECTROCHROMIC GLASS MARKET 70
FIGURE 37 APAC IS EXPECTED TO GROW AT A HIGHEST CAGR FOR THE MIRROR SEGMENT 74
FIGURE 38 APAC IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2020 FOR DISPLAY SEGMENT 77
FIGURE 39 APAC IS EXPECTED TO DOMINATE SKYLIGHTS, PARTITIONS, DOORS, AND SUNROOFS SEGMENT IN ELECTROCHROMIC GLASS AND DEVICES MARKET 81
FIGURE 40 NORTH AMERICAS HAS THE LARGEST MARKET SIZE FOR SKYLIGHTS, PARTITIONS, DOORS, AND SUNROOFS SEGMENT FOR EDUCATIONAL APPLICATION IN 2013 83
FIGURE 41 APAC HAS HIGH POTENTIAL FOR THE GROWTH FOR SKYLIGHTS, DOORS, PARTITIONS, SUNROOFS IN HOSPITALITY AND RETAIL APPLICATION 85
FIGURE 42 ELECTROCHROMIC GLASS MARKET, BY APPLICATION 90
FIGURE 43 TRANSPORTATION IS THE LARGEST APPLICATION SEGMENT FOR ELECTROCHROMIC GLASS AND DEVICES MARKET 91
FIGURE 44 APAC IS EXPECTED TO GROW AT A HIGHEST CAGR IN COMMERCIAL APPLICATION FOR ELECTROCHROMIC GLASS AND DEVICES MARKET 94
FIGURE 45 NORTH AMERICA DOMINATES THE CORPORATE APPLICATION FOR ELECTROCHROMIC GLASS AND DEVICES MARKET 96
FIGURE 46 EUROPE IS THE SECONDMOST DOMINATING REGION FOR RESIDENTIAL APPLICATIONS IN ELECTROCHROMIC GLASS AND DEVICES MARKET 99
FIGURE 47 APAC IS EXPECTED TO GROW SIGNIFICANTLY FOR TRANSPORTATION APPLICATIONS IN ELECTROCHROMIC GLASS AND DEVICES MARKET 102
FIGURE 48 AUTOMOTIVE APPLICATION FOR ELECTROCHROMIC GLASS AND DEVICES MARKET HAD THE LARGEST MARKET SIZE IN NORTH AMERICA REGION IN 2013 105
FIGURE 49 CONSUMER ELECTRNICS AND ART WORK APPLICATIONS HAS THE LARGEST POTENTIAL FOR GROWTH IN APAC REGION 109
FIGURE 50 EUROPE AND APAC ARE EMERGING AS NEW HOT SPOTS FOR ELECTROCHROMIC GLASS AND DEVICES MARKET 112
FIGURE 51 ELECTROCHROMIC GLASS: MARKET BY GEOGRAPHY 113
FIGURE 52 GEOGRAPHIC BENCHMARKING OF DIFFERENT PRODUCTS (2014-2020) 114
FIGURE 53 THE NORTH AMERICAN MARKET SNAPSHOT: ELECTROCHROMIC GLASS AND DEVICES MARKET DEMAND WOULD BE DRIVEN BY TRANSPORTATION APPLICATIONS 115
FIGURE 54 THE ASIA-PACIFIC ELECTROCHROMIC GLASS AND DEVICES MARKET SNAPSHOT - DIPLAY SEGMENT IS THE MOST PROMISING MARKET 118
FIGURE 55 NEW PRODUCT LAUNCH IS THE KEY STRATEGY FOR BUSINESS EXPANSION 121
FIGURE 56 BATTLE FOR MARKET SHARE: COMPANIES ADOPT NEW PRODUCT LAUNCHES AS
THE KEY STRATEGY 123
FIGURE 57 MARKET EVOLUTION FRAMEWORK — VARIOUS NEW PRODUCT DEVLOPMENTS FUELED THE GROWTH OF THE ELECTROCHROMIC GLASS AND DEVICES MARKET BETWEEN 2012 AND 2014 124
FIGURE 58 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 129
FIGURE 59 ASAHI GLASS CO., LTD.: COMPANY SNAPSHOT 130
FIGURE 60 ASAHI GLASS CO., LTD.: SWOT ANALYSIS 132

FIGURE 61 GENTEX CORPORATION: COMPANY SNAPSHOT 137
FIGURE 62 GENTEX CORPORATION: SWOT ANALYSIS 139
FIGURE 63 PPG INDUSTRIES: COMPANY SNAPSHOT 141
FIGURE 64 PPG INDUSTRIES: SWOT ANALYSIS 143
FIGURE 65 SAGE ELECTROCHROMICS, INC.: SWOT ANALYSIS 148
FIGURE 66 VIEW, INC.: SWOT ANALYSIS 151

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