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Baby Food in Malaysia 2015

  • May 2015
  • -
  • ERC
  • -
  • 129 pages

Summary
“Baby Food in Malaysia” is a new report by ERC that analyzes the Baby Food industry demand prospects in Malaysia, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Malaysia along with the foreign trade involving the Baby Food industry.

Key Findings
- Consumption has not kept pace with retail sales. Growth of only 3.6% was recorded between 2008 and 2014.

- The market is dominated by baby milks, which account for 90.1% of retail sales. The sector supports a very large number of brands, among which premium and super-premium products have been performing particularly well.

- The market is expected to grow by around 31% in value between 2014 and 2020, but by only 2.2% in volume terms.

Synopsis
- “Baby Food in Malaysia” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Malaysia.

- This report is the result of ERC's extensive market research covering Baby Food in Malaysia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Malaysia.

- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Malaysia Baby Food industry.

- This report provides detailed data for the various companies operating in the Baby Food industry in Malaysia along with their key focus product sectors.

- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- This report also provides an overview of Food Retailing in Malaysia, with a mention of the major Food retailers in the country, along with the Food distribution in Malaysia.

- This report also provides future projections of the Baby Food industry in Malaysia considering various trends which are likely to affect the industry.

Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Malaysia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
NA

Table Of Contents

Baby Food in Malaysia 2015
Executive Summary
Market Developments
Baby Food: Market Size, 2008-2014
Baby Food: % Growth, 2008-2014
Market Structure
Baby Food: Market Segmentation, 2014
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
Distribution
The Suppliers
Manufacturer Shares, 2014
The Future
Projected Market Size, 2020 and Growth Rates, 2014-2020
Background to the Market
Births
Live Birth Rates
Birth and Population Trends, 2004-2014
Live Births by Region and by Ethnic Group
Live Births by State, 2011 and 2012
Live Births by Ethnic Group, 2011 and 2012
The Baby Population
The Baby Population, 2008-2014
The Consumer
Living Standards
Mean Monthly Household Income by Income Group and Ethnic Group, 2009 and 2012
Eating Habits
Socio-Demographic Trends
Family Structure
Trends in Marriages and Divorces, 2008-2012
Number of Women of Childbearing Age
Number of Women of Childbearing Age by Age Group, 2014
Births by Age of Mother
Live Births by Age Group of Mother, 2011 and 2012
Working Women
Female Employment
Female Employment Trends, 2008-2013
Female Employment by Age, 2013
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Habits, 2006
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features and Developments
Baby Food: Market Value, Current Prices, 2008-2014
Baby Food: Market Value, Constant Prices, 2008-2014
Baby Food: Market Value, US Dollars, 2008-2014
Baby Food: Market Volume, 2008-2014
Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Baby Food: Per Capita Consumption, 2008-2014
Manufacturers
Baby Food: Trends in Manufacturer Shares, 2008-2014
Baby Food: Manufacturer Shares by Sector, Value, 2014
Baby Food: Manufacturer Shares by Sector, Volume, 2014
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2008-2014
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Market Segmentation
Product Stage
Baby Milks: Segmentation Value, 2008-2014
Baby Milks: Segmentation Volume, 2008-2014
Product Type
Pricing
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Packaging
Baby Milks: Facings Allocation by Type of Packaging
Baby Milks; Facings Allocation by Pack Size
Manufacturers and Brands
Manufacturers
Baby Milks: Manufacturer Share Trends, Value, 2008-2014
Brands
Baby Milks: Brands by Segment, 2015
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2008-2014
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
Sector Segmentation
Product Type
Pricing
Baby Cereals: Price Positioning, 2014
Packaging
Baby Cereals: Facings Allocation by Type of Packaging
Baby Cereals: Facings Allocation by Pack Size
Manufacturers and Brands
Manufacturers
Baby Cereals: Manufacturer Shares, Value, 2008-2014
Brands
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2008-2014
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
Sector Segmentation
Product Type
Baby Meals: Segmentation by Type, 2008-2014
Pricing
Baby Meals: Price Positioning, 2014
Packaging
Baby Meals: Facings Allocation by Type of Packaging
Baby Meals: Facings Allocation by Pack Size
Manufacturers and Brands
Manufacturers
Baby Meals: Manufacturer Shares, Volume, 2012 and 2014
Brands
Other Baby Food
Key Features and Developments
Other Baby Food: Sector Trends, 2008-2014
Per Capita Trends
Other Baby Food: Per Capita Expenditure and Consumption, 2008-2014
Sector Segmentation
Product Type
Pricing
Finger Foods: Price Positioning, 2014
Packaging
Baby Drinks: Facings Allocation by Pack Size and Pack Type
Finger Foods: Facings Allocation by Type of Packaging
Finger Foods: Facings Allocation by Pack Size
Manufacturers and Brands
Manufacturers
Other Baby Food, Manufacturer Shares, Value, 2008-2014
Other Baby Foods, Manufacturer Shares, Volume, 2008-2014
Brands
Distribution
Retailing
Retail Structure
Breakdown of the Food Retailing Sector by Outlet Type, 2008-2014
Number of Retail Outlets by Type, 2008-2013
Major Hyper/Supermarket Chains, 2007-2014
Pharmacies and Drugstores Retailing
Baby Food Retailing
Sales of Baby Food by Outlet Type, 2008-2014
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2014
Baby Food: Manufacturer Representation, Volume, 2014
Nestle (Malaysia) Bhd
Nestle: Market Shares, 2014
Leading Brands
Company History
Nestle (Malaysia) Sdn Bhd: Financial Highlights, 2007-2013
Activity in the Baby Food Market
Danone Dumex (Malaysia) Sdn Bhd
Danone Dumex: Market Shares, 2014
Leading Brands
Company History
Activity in the Baby Food Market
Dutch Lady Milk Industries (FrieslandCampina)
FrieslandCampina: Market Shares, 2014
Leading Brands
Company History
Dutch Lady Milk Industries: Financial Highlights, 2008-2014
Activity in the Baby Food Market
Mead Johnson Nutrition (Malaysia) Sdn Bhd
Mead Johnson: Market Shares, 2014
Leading Brands
Company History
Activity in the Baby Food Market
Fonterra Brands Malaysia Sdn Bhd
Fonterra: Market Shares, 2014
Leading Brands
Company History
Activity in the Baby Food Market
Heinz Malaysia
Heinz: Market Shares, 2014
Leading Brands
Activity in the Baby Food Market
Other Manufacturers
Snow Brand Sdn Bhd
Abbott (M) Sdn Bhd
PT Kalbe Farma
Production and Foreign Trade
Production
Imports
Baby Food: Sources of Key Manufacturers, 2014
Imports of Milks and Cereals by Country of Origin, Value, 2009-2013
Imports of Milks and Cereals by Country of Origin, Volume, 2009-2013
Imports of Other Baby Food by Country of Origin, Value, 2009-2013
Imports of Other Baby Food by Country of Origin, Volume, 2009-2013
Exports
Exports of Milks and Cereals by Country of Destination, Value, 2009-2013
Exports of Milks and Cereals by Country of Destination, Volume, 2009-2013
Exports of Other Baby Food by Country of Destination, Value, 2009-2013
Exports of Other Baby Food by Country of Destination, Volume, 2009-2013
The Future
Future Determinants
Live Birth Trends
Birth and Population Projections, 2008-2020
Baby Population, 2014-2020
Number of Women of Childbearing Age by Age Group, 2014 and 2020
Consumer Attitudes
Breastfeeding
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2014-2020
Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
Baby Food: Market Value Forecasts, US Dollars, 2014-2020
Baby Food: Market Volume Forecasts, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Baby Food: Per Capita Consumption Forecasts, 2014-2020
Economic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2008-2015
Key Macro-Economic Forecasts, 2014-2020
Population by Religion and State, 2010
Population by Ethnic Group, Age Structure and State, 2012
Storechecks
Introduction
Results
Baby Food: Facings Allocation by Product Type
Appendix: Storecheck Results
Milks
Kid's Milk
Cereals/Dried Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Food

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