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Fragrances in Denmark, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies in between the prestige and mass ends of fragrances. In fact, the fragrance offer spans across all points along the prestige-mass continuum, as players increasingly look to target a wide array of consumer groups with varying levels of affordability...

Euromonitor International’s Fragrances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in Denmark, Euromonitor International
FRAGRANCES IN DENMARK
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
Body Shop Bs Danmark A/s, the in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 The Body Shop BS Danmark A/S: Key Facts
Summary 2 The Body Shop BS Danmark A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 The Body Shop BS Danmark A/S: Private Label Portfolio
Competitive Positioning
Summary 4 The Body Shop BS Danmark A/S: Competitive Position 2014
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 5 L'Oreal Danmark A/S: Key Facts
Summary 6 L'Oreal Danmark A/S: Operational Indicators
Competitive Positioning
Summary 7 L'Oreal Danmark A/S: Competitive Position 2014
Executive Summary
Value Sales Growth Notes Polarisation of Consumer Purchasing Patterns
the Retail Environment Remains Subdued
Changing Purchasing Patterns Represent Both Challenges and Opportunities
Innovation Drives Value Sales Growth
Value Growth Over the Forecast Period Reliant on Differentiation
Key Trends and Developments
Is Pharmacy De-regulation on the Cards?
Do Store-based Independent Beauty Specialist Retailers Have A Future?
Changing Demographics Offer Niche Potential
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 8 Research Sources












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