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Fragrances in Denmark, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

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The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies in between the prestige and mass ends of fragrances. In fact, the fragrance offer spans across all points along the prestige-mass continuum, as players increasingly look to target a wide array of consumer groups with varying levels of affordability...

Euromonitor International’s Fragrances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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