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Home Improvement in Japan, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

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The majority of consumers in Japan prefer professional services when it comes to home-related jobs such as repairing toilets and painting walls. This is largely because of the concerns for failure and potential danger caused by accidents while undertaking such work. Recently, however, a new trend has emerged. The trend is called DIY Joshi. Joshi in Japanese means females and both retailers and manufacturers are paying close attention to the new consumer segment it has led to. A feminine product...

Euromonitor International’s Home Improvement in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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