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Home Improvement in Spain, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2014, the Spanish economy achieved positive GDP growth, helping to increase disposable incomes. However, the high unemployment rate, which remained at 24%, contributed to Spaniards’ ongoing cautious attitude towards spending. In an attempt to tighten their outdoor spending, many Spaniards spent more time at home. Paradoxically, this had a positive impact on home improvement, with the more time Spaniards spent at home, the greater their awareness of their state of the home and the desire to...

Euromonitor International’s Home Improvement in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in Spain, Euromonitor International
HOME IMPROVEMENT IN SPAIN
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Leroy Merlin España Sl in Home and Garden (spain)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin España SL: Key Facts
Summary 2 Leroy Merlin España SL: Operational Indicators
Company Background
Chart 1 Leroy Merlin: Leroy Merlin in Madrid
Chart 2 Leroy Merlin: Leroy Merlin in Madrid-2
Internet Strategy
Private Label
Summary 3 Leroy Merlin España SL: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin España SL: Competitive Position 2014
Executive Summary
Economic Recovery Not Enough To Support A Positive Performance
Spaniards Stay at Home
Home and Garden Remains Heavily Fragmented
Specialist Retailers Remain Popular Despite Some Diversification
Greater Expectations
Key Trends and Developments
Economic Turnaround
Spaniards Explore More Shopping Channels
First Homes, Second Homes
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources












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