Table of Contents
Homewares in Japan recorded a 1% decline in value sales to register \374.4 billion in 2014. The economic recovery under Abenomics did not benefit the category because consumers opted for more affordable homewares versus spending on high priced homeware. Despite a home cooking trend prevalent among some consumers, most consumers purchased homewares that are economically affordable through lower priced retailers or even ¥100 stores such as Daiso, especially after the April 2014 VAT increase from...
Euromonitor International’s Homewares in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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