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Menswear in Denmark, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

Bestseller, the leader in menswear, launched the first collections of its new menswear brand Only & Sons in 2014. Only & Sons is an extension of Bestseller’s popular womenswear brand Only meaning that Bestseller is able benefit from a positive spill over of brand equity. According to Bestseller itself, Only & Sons targets the young male who values fashion but has no wish to spend too much time on creating the perfect look. The launch once again underlines that the growing interest in fashion...

Euromonitor International’s Menswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Menswear in Denmark, Euromonitor International
MENSWEAR IN DENMARK
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Bestseller A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 1 Bestseller A/S: Key Facts
Summary 2 Bestseller A/S: Operational Indicators
Competitive Positioning
Summary 3 Bestseller A/S: Competitive Position 2014
Retail Operations
Summary 4 Bestseller A/S: Retail Operational Indicators
Internet Strategy
Chart 1 Bestseller A/S: Only and Vero Moda in Copenhagen
Handm Hennes and Mauritz A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 5 HandM Hennes and Mauritz A/S: Key Facts
Summary 6 HandM Hennes and Mauritz A/S: Operational Indicators
Competitive Positioning
Summary 7 HandM Hennes and Mauritz A/S: Competitive Position 2014
Retail Operations
Summary 8 HandM Hennes and Mauritz A/S: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz A/S: HandM in Copenhagen
Zara Danmark A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 9 Zara Danmark A/S: Key Facts
Summary 10 Zara Danmark A/S: Operational Indicators
Competitive Positioning
Summary 11 Zara Danmark A/S: Competitive Position 2014
Retail Operations
Summary 12 Zara Danmark A/S: Retail Operational Indicators
Internet Strategy
Executive Summary
Another Year Without True Recovery
Growth Driven by the Young, Fashion-oriented Man
A Stronger Position for Private Label
Booming Online Sales Put Pressure on Unit Prices
Recovery Expected To Remain Slow
Key Trends and Developments
Recovery Remains Slow
Tough Conditions Prompt Specialisation
Getting Ready for the Sustainability Boom
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 13 Research Sources












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