The company lured consumers to outlets with discount promotions in 2016. The Prada brand rarely holds a nationwide sale, but season-off sales were successful, with many outlets reporting sales revenue increases. This move is in line with Prada headquarters’ future plan, revealed at the investor presentation in New York in 2016, to shift the focus from high-priced products and offline store sales to lower-priced products and online business expansion.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Luxury Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Prada SpA in Luxury Goods (South Korea) PRADA SPA IN LUXURY GOODS (SOUTH KOREA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Prada SpA: Key Facts Summary 2 Prada SpA: Operational Indicators Internet Strategy Competitive Positioning Summary 3 Prada SpA: Luxury Goods Brands by Category 2016 Summary 4 Prada SpA: Competitive Position 2015