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Sports Nutrition in Vietnam

  • May 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Sports nutrition remained insignificant in the country at the end of 2014. Many consumers were still not aware of this product, its usage and benefits due to the lack of marketing activities. Thus, demand was very low even in big cities such as Ho Chi Minh City.

Euromonitor International’s Sports Nutrition in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports Nutrition in Vietnam
SPORTS NUTRITION IN VIETNAM
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Trends
Executive Summary
Consumer Health in Vietnam Continues To Have A Good Performance
More Active Advertising Through Traditional Media for Consumer Health Products
Consumer Health in Vietnam Remains Very Fragmented
Chemists/pharmacies Remains the Most Popular Channel
A Positive Outlook for Consumer Health in Vietnam
Key Trends and Developments
International Players Intensify Their Positions in Vietnamese Consumer Health
Rapid Development of Vitamins and Dietary Supplements
Strong Practice of Self-medication Fuels Growth of OTC Medicine
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 2 Life Expectancy at Birth 2009-2014
Market Data
Table 3 Sales of Consumer Health by Category: Value 2009-2014
Table 4 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 6 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 7 Distribution of Consumer Health by Format: % Value 2009-2014
Table 8 Distribution of Consumer Health by Format and Category: % Value 2014
Table 9 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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