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Womenswear in Sweden, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 31 pages

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Many categories in womenswear saw a decline in 2014 and there was no current value growth higher than 1%. This reflected an ongoing trend of decline in womenswear. This was despite an increase in consumer confidence in 2014. Several factors were responsible. Excessive discounting continued to lower margins and growth, although significantly less so than in previous years. Foreign e-commerce also had a negative impact. Fragmentation contributed to an intense competitive environment where...

Euromonitor International’s Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Women’s Nightwear, Women’s Outerwear, Women’s Swimwear, Women’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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