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Usage-Based Monetization for Enterprise: Expanding Business Possibilities Beyond the Subscription

  • May 2015
  • -
  • Frost & Sullivan
  • -
  • 12 pages

Summary

Table of Contents

This week’s SPIE looks at how other industries are now benefiting from monetization concepts first developed within telecom; and how taking advantage of the details within the monetization process itself enables innovation in surprising new ways. This report also assesses how one company--goTransverse--is enabling a variety of customers across various industries to change how they do business; applying monetization principles in somewhat unconventional ways.

Introduction
Imagine traveling back in time years to 1965.
If a person took this journey, how would he react, even if he had previously lived through this period? The people in 1965 would essentially look the same as we do today.
The landscape would likely be familiar, though most cities would have far fewer people. Many “oldies” from the nascent rock ‘n roll era would be hitting the airwaves for the first time; and, of course, Elvis would still be with us. A big shock to anyone from 2015 would be the difference in “things.” Huge cars made from mostly metal and chrome, with only an AM radio, would be burning cheap gas. They would contain no airbags or seatbelts.

They would also have no screens. Typewriters, many not even connected to electricity, would function without a digital display. Phones constrained to a physical location, would operate only with a rotary dial, with no touchscreen to be found. In fact, the only displays one might see would be beaming from the cathode ray tubes in televisions. Though the body of a TV set would be quite bulky and even fashioned into a piece of furniture, the TV screen itself would be small relative to 2015 standards. Most of them would provide viewers with a black and white picture, and only receive a few channels.

Many devices today offer some type of digital display—even toothbrushes. Yet, the real story is behind the ubiquitous screens. The advances in technology, in computing power, and in connectivity over the last years make it difficult to comprehend how NASA landed people on the moon with less total computing power than that contained within one of today’s smartphones. With continuing technological innovation, the world of 2015 is very different from that of 1965. However, not everything is different. In 1965, any business in any industry required more money coming in the door than going out in order to remain viable. The same is true today. Examples abound of companies that arise with an innovation, backed by venture capital, which initially lose money. But, at some point in their evolution, they either make money or disappoint their investors.

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