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2014 North American Category Management Report: Class 1-8 Starters and Alternators

  • May 2015
  • 82 pages
  • Frost & Sullivan
Report ID: 3007528


Table of Contents

New Components Driving Growth in the Market

This research provides an overview of the North American starters and alternators aftermarket for passenger cars, light trucks, and commercial vehicles. It includes unit shipment and revenue forecasts, percent of revenue by product type, pricing analyses, distribution channel analyses, and market share analyses. This research covers both remanufactured and new starters and alternators sold through automotive aftermarket distribution channels in the United States and Canada. The base year of this study is 2014. Historical data is presented for 2011 to 2013. Segments include Class 1 to 3 for passenger cars and Class 4 to 8 for commercial trucks. The forecasts for unit shipments, pricing, and revenue are shown from 2015 to 2021.

Key Findings
1 Total manufacturer-level revenue will increase from $ million in 2014 to approximately $ million in 2021, with rising prices for technologically advanced starters and alternators driving most of the growth.

2 Unit shipments will decrease slightly from an estimated million in 2014 to million in 2021 due to the longer service life of modern starters and alternators and the extension of lifetime warranties covering many parts. This reduces replacement demand in the aftermarket.

3 Unit shipments and revenue will decline slightly across Class 1 to 3, while the Class 4 to 8 segment will enjoy steady growth (CAGR %). New starters for Class 7 to 8 trucks are the fastest-growing products analyzed in this research.

4 Automotive and heavy-duty warehouse distributors (WDs) accounted for % of manufacturer-level revenue, with auto parts retailers making up an estimated %. However, new automobile and truck dealerships, eRetailers and the salvage industry will gain a larger share of the starters/alternators business in the coming years.

5 The top manufacturers—Remy International, BBB Industries, and Motorcar Parts of America—held an estimated % market share in 2014 because of their wide distribution through major WDs, retailers, and dealership groups, but they are in position to lose market share to OE suppliers and offshore producers.

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