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  4. > Strategic Analysis of the Global Subcompact SUV and Crossover Market

At Least 46 OEMs with Nearly 84 Models Target 7.4 Million in Sales by 2022

The aim of the research is to identify and understand the growth of subcompact SUVs and what this trend means for the industry on a global scale. This research aims to provide a detailed overview and strategic analysis of subcompact SUV and crossover market participants, models, and customers in different regions/geographies. A direction is provided in terms of forecasts and growth rates for subcompact SUVs and crossovers worldwide and key target regions. An insight on current and future technology trends targeted by this segment of vehicles is highlighted. Target customer types, demographic trends, OEM strategies, competitive benchmarking, competitive factors, market shares, and product portfolio analysis are captured in this research.

Executive Summary—Subcompact SUV Target Demographic

The target demographic is a young, educated, and entry-level customer with an active lifestyle.
Subcompact SUV and Crossover Market: Target Demographic, Global, 2014

Age Group
-OEMs largely target the active lifestyle of consumers over others with subcompact SUVs.
-Many subcompact SUVs and crossovers are awaiting sales in both developed and emerging markets because of strong interest in these models among millennials.
-When making purchasing decisions, customers prefer an attractive design, combined with new powertrain technologies. This segment meets all the criteria in terms of innovation and investments currently by OEMs.
-First-time drivers
oStudents (high school and college)
-Bachelors and bachelorettes
-Couples without infants
-Drivers with a second vehicle with versatile capabilities

Education
-Broad education background
-Condition applies at a global scale

Customer Segment
-To attract millennials in the 18 to 36 year age group
-Customers perceived to be adventurous and urban dwellers and target safe, efficient, and optimally spacious vehicles


Table Of Contents

Strategic Analysis of the Global Subcompact SUV and Crossover Market
1. Executive Summary

Executive Summary Executive Summary—Key Findings

Executive Summary—Definition and Segmentation

Executive Summary—Key Characteristics and Offerings

Executive Summary—Subcompact SUV and Crossover OEM Roadmap

Executive Summary—Global Market Opportunity and Forecasts

Executive Summary—Top 20 Subcompact SUV Global Model Analysis

Executive Summary—Top 5 Models and Their Platforms

Executive Summary—Subcompact SUV Target Demographic

Executive Summary—Previous Attempts and Lessons Learned

Executive Summary—Future Outlook and Key Findings

Associated Multimedia

2. Research Scope, Objectives, Background, and Methodology

Research Scope, Objectives, Background, and Methodology
Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Key OEMs Compared in This Study

3. Definitions and Segmentation


Definitions and Segmentation
Vehicle Segment Definitions

4. Introduction to the Subcompact Vehicles Market


Introduction to the Subcompact Vehicles Market
Total Subcompact Vehicles Market

OEMs Operating in the Target Market

Models Competing for Market Share in the Target Market

Subcompact SUV Philosophy—Capturing White Space is Key

Subcompact SUV Penetration Pathway

Attempts at Subcompact SUV White Space

5. Subcompact SUV and Crossover Market Overview

Subcompact SUV and Crossover Market Overview
Subcompact SUV and Crossover Roadmap of NA OEMs

Subcompact SUV and Crossover Roadmap of European OEMs

Subcompact SUV and Crossover Roadmap of APAC OEMs

Subcompact SUV and Crossover Roadmap of Chinese OEMs

6. Subcompact SUV and Crossover Market Forecasts


Subcompact SUV and Crossover Market Forecasts
Global Market Opportunity and Forecasts—3 Scenarios

Contributing Regional Markets Share—Frost and Sullivan Scenario

Global Market Growth Opportunities—Frost and Sullivan Scenario

7. Regional Market Analysis


Regional Market Analysis
NA OEMs—Models and Growth: Conservative Scenario

Models Competing for Subcompact SUV Market Share in NA

European OEM—Models and Growth: Conservative Scenario

Models Competing for Subcompact SUV Market Share in Europe

APAC OEMs—Models and Growth: Conservative Scenario

Models Competing for Subcompact SUV Market Share in APAC

Chinese OEMs—Models and Growth: Conservative Scenario

8. Comparative Benchmarking of the Subcompact SUV and Crossover Market


Comparative Benchmarking of the Subcompact SUV and Crossover Market
Comparative Benchmarking of the Subcompact SUV: Dimensions

Comparative Benchmarking of Subcompact SUV Market: MSRP

Comparative Benchmarking of the Subcompact SUV: MPG

Comparative Benchmarking of Subcompact SUV Market: Curb Weight

Comparative Benchmarking of Subcompact SUV Market: Cargo Volume

Comparative Benchmarking of Subcompact SUV Market: Engine

Top 20 Subcompact SUV Global Models—2015 Analysis

Top 20 Subcompact SUV Global Models—2022 Analysis

2022 Top 20 Models and Their Platforms

9. Subcompact SUV and Crossover Demographic


Subcompact SUV and Crossover Demographic
Subcompact SUV and Crossover Target Demographic

Subcompact SUV and Crossover Target—Millennials

Subcompact SUV—Expected Demographic Analysis

10. Conclusions and Future Outlook


Conclusions and Future Outlook
Future Outlook and Key Findings

The Last Word—3 Big Predictions

Legal Disclaimer

11. Appendix

Appendix
Abbreviations and Acronyms Used

Business Strategy and Innovation Group (BSIG) Research Program—2015 Production Plan

Market Engineering Methodology


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