Santa Lucia aims to become the leading retailer targeting low- to middle-income consumers in densely-populated areas in the major cities of Yaoundé and Douala, through store expansion. The retailer does not yet intend to enter neighbouring and/or international markets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Complexe Santa Lucia in Retailing (Cameroon) COMPLEXE SANTA LUCIA IN RETAILING (CAMEROON) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Complexe Santa Lucia: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Complexe Santa Lucia: Private Label Portfolio Competitive Positioning Summary 3 Complexe Santa Lucia: Competitive Position 2016