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Fragrances in South Africa, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Constant new product launches continued to drive the positive performance of fragrances in 2014. In an attempt to differentiate their brands, the leading players continued to invest heavily in marketing and advertising, particularly around product launches. Celebrities and sportsmen and women continued to play a significant role in driving consumer demand for specific brands.

Euromonitor International’s Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in South Africa, Euromonitor International
FRAGRANCES IN SOUTH AFRICA
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
Executive Summary
Strong Demand Despite Poor Economic Growth
Value Remains Key
International Players Dominate
A Higher Number of Products Target Ethnic Skin Tones
Positive Outlook Ahead
Key Trends and Developments
Value Propositions Remain Relevant
Cross-category Convergence Gains Traction
the Shift Towards Solution-oriented Products
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources












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