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Home Improvement in Italy, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

DIY is becoming an increasingly popular hobby amongst Italians, who see it as a way to save during the current difficult economic conditions in Italy. However, consumers were still careful to avoid DIY unless necessary in 2014, and were more keen to postpone the purchase of expensive home improvement items, such as kitchen sinks and bathroom and sanitaryware, to times of better economic certainty. According to trade sources, in 2014 51% of Italians continued to limit purchases of home...

Euromonitor International’s Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in Italy, Euromonitor International
HOME IMPROVEMENT IN ITALY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Leroy Merlin Italia SRL in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin Italia Srl: Key Facts
Summary 2 Leroy Merlin Italia Srl: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin Italia Srl: Competitive Position 2014
Executive Summary
Out of Recession, But Italians Are Still Cautious
Consumers Become More Serious About DIY
A Fragmented Competitive Landscape
Chained Specialist Retailers Show Resilience
A More Positive Outlook for Home and Garden
Key Trends and Developments
Out of Recession, But Consumers Are Not Keen To Spend...yet
Grocery Retailers Are Also One-stop Shops for Gardening and DIY
Italians Become More Serious About Diy, Demanding Professional Advice and Guidance
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources












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