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Homewares in Italy, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 16 pages

Due to the ongoing recession, which reduced consumers’ disposable incomes, coupled with retailers’ intense promotional activity, homewares is increasingly seeing the presence on shelves of low-cost items from countries such as Egypt, China and Turkey. Whilst Italian manufacturers navigate in difficult waters, and have been focusing on exports to maintain their production levels and margins, large retailers have slowly been opening the doors to foreign products, which consumers perceive as lower...

Euromonitor International’s Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Homewares in Italy, Euromonitor International
HOMEWARES IN ITALY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2009-2014
Table 2 Sales of Homewares by Category: % Value Growth 2009-2014
Table 3 Sales of Homewares by Material: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Homewares: % Value 2010-2014
Table 5 LBN Brand Shares of Homewares: % Value 2011-2014
Table 6 Distribution of Homewares by Format: % Value 2009-2014
Table 7 Forecast Sales of Homewares by Category: Value 2014-2019
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2014-2019
Bialetti Industrie SpA in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 1 Bialetti Industrie SpA: Key Facts
Summary 2 Bialetti Industrie SpA: Operational Indicators
Competitive Positioning
Summary 3 Bialetti Industrie SpA: Competitive Position 2014
Executive Summary
Out of Recession, But Italians Are Still Cautious
Consumers Become More Serious About DIY
A Fragmented Competitive Landscape
Chained Specialist Retailers Show Resilience
A More Positive Outlook for Home and Garden
Key Trends and Developments
Out of Recession, But Consumers Are Not Keen To Spend...yet
Grocery Retailers Are Also One-stop Shops for Gardening and DIY
Italians Become More Serious About Diy, Demanding Professional Advice and Guidance
Market Data
Table 9 Sales of Home and Garden by Category: Value 2009-2014
Table 10 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 12 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 13 Distribution of Home and Garden by Format: % Value 2009-2014
Table 14 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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