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Spreads in Georgia

  • November 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Chocolate spreads is the leading spread type in Georgia and accounted for 71% of total value sales in 2016. Brands Nussa by Krüger and Nutella by Ferrero lead the sales, respectively but over the review period their sales were decreasing in the face of more active competition. In 2015/2016, Nussa and Nutella enjoyed strong advertising support and these brands were able to recover their shares. 2016 year was a particularly active one for these two brands compared to others.

Euromonitor International’s Spreads in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spreads in Georgia
SPREADS IN GEORGIA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spreads by Category: Volume 2011-2016
Table 2 Sales of Spreads by Category: Value 2011-2016
Table 3 Sales of Spreads by Category: % Volume Growth 2011-2016
Table 4 Sales of Spreads by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Spreads: % Value 2012-2016
Table 6 LBN Brand Shares of Spreads: % Value 2013-2016
Table 7 Distribution of Spreads by Format: % Value 2011-2016
Table 8 Forecast Sales of Spreads by Category: Volume 2016-2021
Table 9 Forecast Sales of Spreads by Category: Value 2016-2021
Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Spreads by Category: % Value Growth 2016-2021
Marneuli Food Factory Ltd in Packaged Food (georgia)
Strategic Direction
Key Facts
Summary 1 Marneuli Food Factory Ltd: Key Facts
Summary 2 Marneuli Food Factory Ltd: Operational Indicators
Competitive Positioning
Summary 3 Marneuli Food Factory Ltd: Competitive Position 2016
Executive Summary
Companies Starting To Package Their Products
Average Unit Prices Increase Overall in 2016
Increasing Shares of Local Manufacturers
Expansion of Supermarket and Hypermarket Chains
Value Growth To Stabilise at Around 4% Per Year Over the Forecast Period
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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