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Smartphone Market in India, Q1 2015

  • May 2015
  • 35 pages
  • Research Capsule
Report ID: 3008627

Summary

Table of Contents

This quarterly “Market ReCap” report provides details on the Indian smartphone market. The report includes sell-in volumes, revenues, average-selling prices, and market shares for the past five quarters for the top-20 vendors. Included is a list of volume sales of more than 200 individual smartphone models from all key device vendors such as Apple, Samsung, Micromax, Intex, Xiaomi, Sony, Panasonic, plus many smaller, lesser-known brands.

The list includes sell-in volumes and average-selling prices. The market share section covers shares by price band for both volumes and revenues. India has established itself as the world's third largest smartphone market after China and the US in volume terms. India remains one of the fastest growing major markets and continues to offer significant opportunities for growth given its current low smartphone saturation rates. Smartphones made up 40% of total handset sales during Q1, a record for the Indian market, but still less than half that of some developed markets. Of particular interest during Q1 was the continued success of Apple at the high end as well as strong sales of Samsung's new Galaxy line. Particularly notable during the quarter was the continued success of Indian brands, which now account for more than 40% of smartphone volumes in the country.

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