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Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

  • June 2015
  • -
  • AccuStream Research
  • -
  • 800 pages

Summary

Table of Contents

IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

On the sell-in side, the IP video tech industry is populated with mature technologies, modules, content management services and workflow platforms that continually evolve through organic R & D, acquisition and 3rd party integrations, and positioned to capture a share of this expanding market.

IP video technology services, workflow, modules, integration consulting, systems integration, adtech solutions (desktop, mobile and cross-channel) along with CDN providers grew their businesses by 33.5% in 2014 and generated $13.1 billion (excluding Google’s DoubleClick cross-channel operations, Facebook, Twitter, Amazon Web Services/AWS and Conversant).

Including AWS, audience platforms Facebook and Twitter, DoubleClick, iAd, Conversant et. al., market value is forecast at $36 billion in global 2015 receipts, according to a multi-disciplinary tech product, platform services and business operations directory produced by AccuStream Research.

This 800+ page investment and work requirements resource, IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow Integration, examines sell-in approaches, pricing, business/billing, market verticals, what buyers are demanding, who is buying, what is being purchased and total outlays.

The IP video tech space is a complex environment of media formats and players, bandwidth provisioning, video CMS from ingest to monetization, site and server side video ad insertion, and prior generations of technology in various stages of upgrading.

Value chain principals include Akamai, Limelight Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform, Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City, Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.

Business analyses includes M & A activity (deal prices, revenue multiples). Operational information furnishes number of accounts, MRR, fill rates, billings and billing models, impressions delivered or cleared, business model constructs, publisher payout percentages, core competencies, revenues (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

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