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IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

On the sell-in side, the IP video tech industry is populated with mature technologies, modules, content management services and workflow platforms that continually evolve through organic R & D, acquisition and 3rd party integrations, and positioned to capture a share of this expanding market.

IP video technology services, workflow, modules, integration consulting, systems integration, adtech solutions (desktop, mobile and cross-channel) along with CDN providers grew their businesses by 33.5% in 2014 and generated $13.1 billion (excluding Google’s DoubleClick cross-channel operations, Facebook, Twitter, Amazon Web Services/AWS and Conversant).

Including AWS, audience platforms Facebook and Twitter, DoubleClick, iAd, Conversant et. al., market value is forecast at $36 billion in global 2015 receipts, according to a multi-disciplinary tech product, platform services and business operations directory produced by AccuStream Research.

This 800+ page investment and work requirements resource, IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow Integration, examines sell-in approaches, pricing, business/billing, market verticals, what buyers are demanding, who is buying, what is being purchased and total outlays.

The IP video tech space is a complex environment of media formats and players, bandwidth provisioning, video CMS from ingest to monetization, site and server side video ad insertion, and prior generations of technology in various stages of upgrading.

Value chain principals include Akamai, Limelight Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform, Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City, Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.

Business analyses includes M & A activity (deal prices, revenue multiples). Operational information furnishes number of accounts, MRR, fill rates, billings and billing models, impressions delivered or cleared, business model constructs, publisher payout percentages, core competencies, revenues (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

AccuStream Research (http://www.accustreamresearch.com) produces investment grade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.

Table Of Contents

IP Video Tech 360: The Value Chain 2015 - 2017, Module to Workflow Integration
SECTION ONE 1
IP VIDEO TECH 360 VALUE CHAIN 2015 - 2017: CDN, SOFTWARE, CROSS-CHANNEL ADTECH, TRANSCODING AND PROCESSING: MODULES TO WORKFLOW REVENUE ANALYSIS 1
IP Video Tech Ecosystem-wide double-digit growth projected through 2017 1
IP VIDEO TECH 360 VALUE CHAIN 2006 - 2014: CDNs, DESKTOP/MOBILE ADTECH AND PROGRAMMATIC SYSTEMS REVENUE 2
2014 IP Video Tech Revenue Share Breakout: CDNs owned a 35.5% stake in the business 5
IP VIDEO TECH VALUE CHAIN REVENUE SHARE 2006 - 2014: CDN, AD TECH SYSTEMS AND VIDEO PLATFORMS 6
U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017 9
The global IP Video Tech ecosystem grew by 44.1% in 2014, including operations from AWS, iAd, Facebook, Twitter, Conversant and Google 13
The global IP Video Tech 360 Ecosystem grew by 42.5% in 2014; 33% forecast for 2015 17
GLOBAL IP VIDEO TECH VIDEO VALUE CHAIN: 2006 - 2017 18
The U.S. market was worth 54% of the global IP Video Tech market in 2014, forecast to ease slightly to 52% by 2017 20
SECTION TWO 22
CDN OPERATIONS, PROVISIONING ROADMAP AND SELL-IN ANALYTICS 22
CDN Terminology / Definitions: 22
CDNs 2015 - 2017: IP VIDEO 360: AUDIENCE MIGRATION TESTS NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE 29
AKAMAI GROSS MARGIN ANALYSIS: COGS 2007 - 2014 30
AKAMAI COGS ANALYSIS: 2007 - 2014 31
LIMELIGHT NETWORKS: COGS TREND 2006 - 2014 33
LIMELIGHT NETWORKS: COGS ANALYSIS 2008 - 2014 34
Selling In: what the market is buying, and why: 2015 36
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014 37
CDN business operations, market dynamics, technology and account acquisition trends 2015 - 2017 39
Account Acquisition, new entrants and competitive forces 39
Retail and transit bandwidth pricing indicators: 2015 - 2017 39
Video formats and adoption trends 40
International markets, competition and account wins 40
The macro market: CDN MRR as calculated as topline revenue divided by total accounts declined by .2% in 2014 41
CDN ANNUAL ACCOUNTS: 2005 - 2014/2015 41
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014 42
MRR analyzed by individual CDN: Average MRR increased 12.3% in 2014 to $8,153 43
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014 44
Akamai continues to lead the market in revenue share 45
CDN REVENUE AND MARKET SHARE: 2010 - 2014 47
CDN SHARE OF MARKET: 2010 - 2014 48
CAP Ex investment rose by 19.6% in 2014: Compute platforms continue to add heft 48
CDN CAPEX INVESTMENT: 2007 - 2014 49
CDNs CAPEX investment balanced against account additions 2006 - 2017 51
CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014 51
The CDN sector grew by 36.9% in 2014, including AWS and international vendors with a U.S. presence 53
CDN MARKET REVENUE ANALYSIS: 2003 - 2017 55
Media and Entertainment (audio/video—excluding games) contract value delivers 36.6% revenue share in 2014 58
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014 58
Commercial market value in media and entertainment (IP Video and Audio) estimated at $3.9 billion in 2014 60
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014 61
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014 62
COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2014 64
Domestic and international CDNs with U.S. operations are forecast to reach $5.7 billion in 2015 revenue 66
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 67
GLOBAL CDN MARKET VALUE (Delivered by Domestic and International CDNs) 2006 - 2017 69
CDN market expansion 2015 - 2017: the strongest account growth is taking place at lower MRR bands of the market 70
CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2014 70
Retail bandwidth pricing has stabilized in the period 2013 - 2015 71
GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2015 72
Mbps (rate/95/5) RETAIL CONTRACT PRICING: 2006 - 2015 73
Retail and transit pricing declines do not necessarily move in tandem 74
ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2015 75
ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014 77
CDN PROVISIONING: REVENUE, ACCOUNT PERFORMANCE METRICS, INFRASTRUCTURE ANALYSIS 2003 - 2017 (Part 1) 79
EXECUTIVE FORUM: Q and A BRIEFINGS WITH INDUSTRY LEADERS 85
ALCATEL-LUCENT 85
AKAMAI 88
CHINACACHE 92
CLOUDFLARE 96
KWICR 100
LEVEL 3 103
LIMELIGHT NETWORKS 107
MAXCDN 113
MIRROR IMAGE 117
SECTION THREE 121
IP VIDEO TECH 360 SOFTWARE PLATFORMS, MODULES, TRANSCODING, PLAYERS AND WORKFLOW INTEGRATION 2015 - 2017 121
TERMS AND DEFINITIONS 121
IP VIDEO TECH 360 SOFTWARE SECTOR OVERVIEW: PLATFORMS, MODULES AND WORKFLOW: THE MARKET DEMANDS CUSTOMIZED SOLUTIONS AT COMMERCIALIZED PRICES 127
The Big Picture: Selling IP Video Tech 360 solutions across account verticals, transforming the video business across all channels and platforms 127
IP Video Tech 360: The viewing experience and status of video formats and media players 129
Must Have IP Video Tech: Transcoding and media processing demand seen across all content/publishing/distribution verticals 130
IP Video Tech 360: Legacy business models ported to all devices, at all times 130
IP Video Tech Recommendation engines: Measuring ROI 131
Financial Fundamentals: Products, services and solution suite expansion and sell-in strategy evolution provide the foundation for double-digit growth 131
IP VIDEO 360 TECH PLATFORMS, MODULES, WORKFLOW, PROCESSING: TOPLINE REVENUE 2007 - 2017 132
Workflow vendors capture the majority of IP Video Tech Spend 2007 - 2017 135
IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MULTI-SECTOR REVENUE HISTORY AND PROJECTIONS: 2007 - 2017 136
IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MARKET SHARE 2007 - 2017 137
IP Video Tech markets continue to consolidate, reorganize, expand geographically, ramp up R and D, hire additional staff, plus attract venture capital and generate M and A 139
IP VIDEO 360 PLATFORMS, TECH SERVICES, PROCESSING, PLAYER AND INTEGRATED WORKFLOW SYSTEMS: M and A EXIT VALUATIONS 2006 - 2015 140
CAGR by IP Video Tech vendor vertical through 2017 141
CAGR ANALYSIS BY SEGMENT: 2007 - 2017 141
IP VIDEO TECH 360 VENDOR ALIGNMENT, CORE COMPETENCIES, PRODUCT DIFFERENTIATION, PRICING AND BUSINESS MODELS 2015 - 2017 143
IP VIDEO 360 TECH PLATFORM, PROCESSING, TRANSCODING, WORKFLOW: SERVICES, CORE TECHNOLOGIES AND BUSINESS MODELS 2015 - 2017 143
IP VIDEO TECH 360: MAPPING ECOSYSTEM REVENUE 2007 - 2017 146
IP Video Tech vendor segment solutions alignment and revenue analysis 2007 - 2017 149
IP video tech 360 platform, service and workflow vendors: Price, positioning, product and promotion 2015 - 2017 149
IP VIDEO TECH PLATFORMS, MODULES AND INTEGRATED WORKFLOW SOLUTIONS: SEGMENT REVENUE ANALYSIS 2007 - 2017 151
IP VIDEO 360 TECH PLATFORMS (OTT/IPTV/VOD): INTEGRATED WORKFLOW REVENUE TRAJECTORY 2007 - 2017 153
Enterprise-facing IP video tech solutions are steady performers: Product, price, position and promotion 2015 - 2017 155
ENTERPRISE/B-TO-B IP VIDEO TECH PLATFORM/WORKFLOW SERVICES SPECIALISTS: SEGMENT REVENUE 2007 - 2017 158
Encoding/Transcoding/Processing and CRM: Products, price, positioning and promotion 2015 - 2017 160
IP VIDEO 360 ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION: SEGMENT REVENUE PERFORMANCE 2007 - 2017 163
IP VIDEO TECH 360: ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION REVENUE 2007 - 2017 164
IP Video Tech: Discovery, social engagement, search, navigation, recommendation tools and technology 165
IP VIDEO TECH 360: DISCOVERY, ENGAGEMENT, RECOMMENDATION SERVICES REVENUE 2007 - 2017 168
IP VIDEO TECH 360 DISCOVERY, RECOMMENDATION TOOLS AND SERVICES: 2007 - 2017 169
IP Video Tech 360: Media Players and Solutions 170
IP VIDEO TECH 360 MEDIA PLAYERS AND SERVICES: 2007 - 2017 173
IP VIDEO TECH 360 MEDIA PLAYERS, SOFTWARE SOLUTIONS AND SERVICES: 2007 - 2017 174
EXECUTIVE FORUM: SECTOR Q and A's 175
ALLDIGITAL BREVITY 175
ANVATO 179
BEAMR 183
BITMOVIN 185
BRIGHTCOVE 188
CONVIVA 192
DACAST 197
DIGITALSMITHS 200
HAIVISION 203
INVODO 206
MODE MEDIA 209
OOYALA 211
PIKSEL 215
TELESTREAM 219
thePLATFORM 222
VANTRIX 226
SECTION FOUR 230
INTRODUCTION TO THE IP VIDEO ADTECH ECOSYSTEM 2015 - 2017 230
IP VIDEO ADTECH/ADVERTISING TERMINOLOGY AND DEFINITIONS 230
VENDORS ARE OPTIMIZING AGAINST AUDIENCES, SCREEN, DEVICE: IMPRESSION TRANSPARENCY AND MONETIZING BEYOND THE LINEAR CLOCK 238
Inventory management, trafficking and media clearing ecosystem fundamentals: The Business of IP Video 238
IP Video Adtech: A highly integrated ecosystem 241
The IP video adtech marketplace supports a wide array of impression formats and platform solutions 242
The IP adtech sector has experienced a significant amount of M and A activity and market consolidation; a trend expected to continue 244
DESKTOP/MOBILE VIDEO ADTECH PLATFORM M and A: PUBLIC AND PRIVATE TRADING/TAKE-OUT MULTIPLES 2005 - 2015 245
IP VIDEO ADTECH MARKETPLACES AND PLATFORMS MANAGE $11.85 BILLION IN GLOBAL SPEND IN 2014 248
GLOBAL IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014 249
DOMESTIC IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014 249
The fluid state of video ad technology adoption: Make, buy, license or outsource 250
IP Video Adtech allocation of economic rents: Market position and revenue capture flow chart 250
Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory 251
Predictive analytics, combined with data-enhanced audience/impression analytics provide brand advertisers greater confidence, but the user experience remains uneven 251
IP video ad trafficking platforms engaged, and continue to engage with the highest level of spend over a 7-year period (2008 - 2014) 253
DOMESTIC IP VIDEO ADTECH CAGR: 2008 - 2014 255
VIDEO ADTECH VENDOR CATEGORY AND SPEND SHARE: 2008 - 2014 257
Automated trading: The state of programmatic IP video ad clearing 2015 258
Site serving is a large part of the IP video monetization marketplace, though 3rd party trafficking is increasing 259
IP-based authenticated sign-in is here, though currently a makeshift reality 260
IP Video CPMs: Pricing consistency prevails on a per unit basis, though campaign variability exists as the demand side angles for lower blended CPMs 261
Business operations and topline revenue recognition; Calculation of unduplicated IP video ad spend and post publisher payout “net” revenue 261
IP video adtech systems enable $11.8 billion in global spend 262
GLOBAL VIDEO ADTECH MEDIA SPEND 2008 - 2017 263
GLOBAL IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY SECTOR: UNDUPLICATED SPEND ANALYSIS 2008 - 2017 264
DOMESTIC/U.S. IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014 267
Video Inventory/Spend by adtech vendor category inventory and spend growth differential analysis 269
SSPs: 269
GLOBAL VIDEO SSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 269
DOMESTIC VIDEO SSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 271
DSPs: 272
GLOBAL VIDEO DSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 272
DOMESTIC VIDEO DSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 274
IP Video Ad Trafficking: 275
GLOBAL VIDEO ADTECH AD TRAFFICKING 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 275
DOMESTIC VIDEO ADTECH AD TRAFFICKING 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 277
Ad Networks, Audience, Management, Marketplace and Marketing Platforms 278
GLOBAL VIDEO CROSS DEVICE AD NETWORKS AND MANAGEMENT PLATFORMS 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 278
DOMESTIC VIDEO CROSS DEVICE AD NETWORKS AND MANAGEMENT PLATFORMS 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH 280
IP Video Adtech Marketplace Alignment: Elaborate layers of integrated and one-stop solutions 281
THE IP VIDEO ADTECH ECOSYSTEM ALIGNMENT: MARKET POSITIONS AND INVENTORY MANAGEMENT SPECIALIZATION 2015 - 2017 281
LEGEND/NOTES: VIDEO ADTECH VENDOR POSITIONING AND BUSINESS EVOLUTION 2007 - 2015 284
IP VIDEO AD SERVING, DYNAMIC AD INSERTION/NON-LINEAR/LINEAR: BUSINESS MODELS 2015 286
IP VIDEO AUDIENCE NETWORKS, MARKETING PLATFORMS, CAMPAIGN MANAGEMENT TECHNOLOGIES, ANALYTICS AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015 287
DSPs AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015 288
SSPs AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015 288
IP Video Adtech: Device Inventory Share, Global Reach, Domestic and International Operations by Solution/Vendor-2015 289
IP VIDEO ADTECH ECOSYSTEM: GLOBAL AUDIENCE AND DEVICE REACH 2015 289
IP Video Adtech Net Revenue by Vendor Category; Marginal Performance Analysis: 2008 - 2017 291
Gross Margin or Equivalent Billing Against Spend 291
Trafficking 291
IP VIDEO AD TRAFFICKING: MARGINAL PERFORMANCE ANALYSIS 2008 - 2017 291
IP VIDEO AD SERVING NON-LINEAR/LINEAR: PLATFORM REVENUE 2008 - 2017 293
Networks and Marketing Platform Marginal Performance 294
CROSS DEVICE IP VIDEO AD NETWORKS AND MARKETING PLATFORMS: NET PLATFORM REVENUE 2008 - 2017 294
CROSS DEVICE IP VIDEO ADTECH, AUDIENCE NETWORKS/MARKETING PLATFORMS 2015 296
Analysis Includes DoubleClick and Conversant 2007 - 2017 297
CROSS DEVICE IP VIDEO AD NETWORKS AND MARKETING PLATFORMS: NET PLATFORM REVENUE 2007 - 2017 297
CROSS DEVICE IP VIDEO ADTECH NETWORKS/MARKETING PLATFORMS 2007 - 2017 298
DSP Marginal Performance Analyzed Against Associated Media Spend 299
IP VIDEO DSPs AND PROGRAMMATIC SYSTEMS PLATFORM REVENUE: 2008 - 2017 299
IP VIDEO DSPs AND PROGRAMMATIC SYSTEMS PLATFORM REVENUE: 2008 - 2017 301
SSP Marginal Performance Analyzed Against Associated Media Spend 302
IP VIDEO SSPs AND PROGRAMMATIC SYSTEMS: PLATFORM REVENUE 2008 - 2017 302
IP VIDEO SSPs AND PROGRAMMATIC SYSTEMS: PLATFORM REVENUE 2008 - 2017 304
EXECUTIVE FORUM: Q and A BRIEFINGS WITH INDUSTRY LEADERS 305
ADOBE PRIMETIME 305
ALTITUDE IP 308
BLACKARROW 311
BLINKX 315
CANOE 319
CINEMA6 323
CONVERSANT MEDIA 326
FREEWHEEL 330
JUN GROUP 334
ROCKET FUEL 339
SIZMEK 343
SUNDAYSKY 347
TEADS 352
TREMOR VIDEO 355
VIDEOLOGY 360
VIDEOPLAZA 364
VIDIBLE.TV (a unit of AOL) 366
VISIBLE WORLD 368
YUME INC. 373
SECTION FIVE 378
THE MOBILE MEDIA MARKETPLACE IS GLOBAL, PERSONAL AND POWERFUL 378
MOBILE ADTECH OPERATIONS, INVENTORY AND MEDIA SPEND: TERMS AND DEFINITIONS 378
MAPPING MEDIA SPEND THROUGH THE MOBILE ADTECH ECOSYSTEM: HOW THE INDUSTRY ALLOCATES REVENUES AND PAYMENTS 382
BUSINESS MODEL VIABILITY: VENDOR VERTICAL ALIGNMENT, PARTICIPATION SHARE, SERVICES RENDERED AND GETTING PAID 2015 - 2017 382
Mobile AdTech 101: Getting paid means staying relevant: The keys to creating a sustainable market position 2015 - 2017 382
PROFITING FROM VOLATILITY: THE MARKETPLACE IS FORECAST TO PAY $14 BILLION IN 2015 TOPLINE 382
MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017 384
HOW THE MOBILE ADTECH ECOSYSTEM CURRENTLY ALLOCATES REVENUE BY VENDOR CATEGORY THROUGH 2017 386
MOBILE ADTECH REVENUE (NET) BY ECOSYSTEM VENDOR ALIGNMENT: 2009 - 2017 387
FACEBOOK AND TWITTER OWNED 61% OF TOTAL PLATFORM REVENUE IN 2014; INCREASING SHARE IN 2015 390
MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017 394
EXCLUDING FACEBOOK AND TWITTER, DSPs ARE FORECAST TO EARN 15.5% OF ECOSYSTEM REVENUE BY 2017 396
MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017 397
THE BUSINESS MODELS: PARTICIPATION PERCENTAGES FOR MOBILE ADTECH SOLUTIONS INCLUDE AD TRAFFICKING, IMPRESSION CLEARING, ANALYTICS, DATA, MEDIA REPRESENTATION REVENUE SHARE 398
Mobile adtech business models can be structured in multiple modes utilizing well-established billing norms 398
MOBILE ADTECH ECOSYSTEM GETTING PAID: BILLING MODELS AND MARGINAL SHARE: 2014/2015 399
AUDIENCE SEGMENTATION, PROFILING, AND DEMOGRAPHIC TARGETING IS A FUNCTION OF REACH 402
MOBILE ADTECH ECOSYSTEM ENTRANTS AND REACH 2009 - 2014/2015 402
DUPLICATED AND NON-DUPLICATED INVENTORY ANALYSIS 2009 - 2014: CUTTING THROUGH THE IMPRESSION CLUTTER 405
MOBILE ADTECH ECOSYSTEM: IMPRESSION FORMATS AND REQUESTS/INVENTORY 2009 - 2014/2015 406
MOBILE ADTECH: BEYOND TALKING POINTS AND ECHO CHAMBER CHATTER, HERE'S HOW THE BUSINESS REALLY WORKS 408
CAGR ANALYSIS BY VENDOR VERTICAL: 2009 - 2014 409
MOBILE ADTECH SYSTEMS AND SOLUTION SEGMENTS: ENGAGEMENT WITH MEDIA SPEND 2009 - 2014 412
EXECUTIVE FORUM: SECTOR Q and A's 413
AMOBEE 413
BLINKX 416
BUZZCITY 420
CONVERSANT MEDIA 425
ENGAGECLICK 429
LOTAME 432
MADHOUSE 435
NEXAGE 439
OPERA MEDIAWORKS (a fully-owned subsidiary of Opera Software) 443
QUALIA MEDIA 447
RHYTHMONE 450
SMAATO 455
TAPJOY 459
THINKNEAR (a unit of Telenav) 462
TREMOR VIDEO 465
VERVE MOBILE 470


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