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Portugal - Mobile Market - Insights, Statistics and Analysis

  • June 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 27 pages

Portugal's mobile market is served by a triopoly of MNOs, the incumbent's Meo, Vodafone and NOS. Mobile penetration is above the EU average, while growth has been supported through customer use of multiple SIM cards. 3G services are widespread, while investments in HSPA and LTE upgrades have considerably boosted the geographical reach and take-up of high-end mobile data services. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal's mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:
Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Orange sells its 20% stake in Optimus; Zon Optimus rebranded as NOS; TMN rebrands as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator's market data to Q4 2014; telcos' operating and financial data to Q1 2015; recent market developments.

Companies mentioned in this report include:
Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone.

Table Of Contents

Portugal - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of Portugal's mobile market
3. Mobile statistics
3.1 General statistics
3.2 Operator market shares
3.3 Mobile voice
3.3.1 Prepaid
3.4 Mobile broadband/data
3.4.1 Short Message Service (SMS)
3.4.2 Multimedia Messaging Service (MMS)
4. Forecasts
4.1 Forecasts mobile ARPU 2005 - 2012; 2015
4.2 Notes on scenario forecasts
5. Regulatory issues
5.1 Spectrum regulations and spectrum auctions
5.1.1 GSM licence renewal
5.1.2 3G
5.1.3 3G at 900MHz
5.1.4 450MHz
5.1.5 3.4GHz
5.1.6 2.6GHz and 800MHz
5.2 Roaming
5.2.1 Data roaming
5.3 Mobile Number Portability (MNP)
5.4 Mobile Termination Rates (MTRs)
5.5 Network sharing
6. Mobile infrastructure
6.1 Digital networks
6.2 Third Generation (3G) mobile
6.3 Long-term Evolution (LTE)
6.4 Other infrastructure developments
6.4.1 General Packet Radio Service (GPRS)
6.4.2 Push-to-Talk (PTT)
6.4.3 High-Speed Packet Access (HSPA)
6.4.4 Evolved HSPA (HSPA+)
6.4.5 High-Speed Uplink Packet Access (HSUPA)
6.4.6 Fixed-mobile convergence (FMC)
6.5 Machine-to-Machine (M2M)
7. Major mobile operators
7.1 Meo
7.2 Vodafone
7.3 Optimus
7.4 NOS (Zon Optimus)
7.5 OniWay exits the market
7.6 Mobile Virtual Network Operators (MVNOs)
7.7 Mobile TV
7.8 TETRA (TErrestrial Trunked RAdio)
8. Mobile content and applications
8.1.1 Location-based services
8.1.2 Other developments
8.1.3 M-payments
9. Mobile handsets
10. Related reports
Table 1 Historic - Mobile subscribers and SIM penetration rate (regulator data) 1999 - 2004
Table 2 Active mobile subscribers and SIM penetration rate (regulator data) 2005 - 2015
Table 3 Mobile sector revenue 2004 - 2014
Table 4 Mobile operators' market share of subscribers (main players) 2004 - 2014
Table 5 Mobile operators' market share of subscribers (minor players) 2010 - 2013
Table 6 Outgoing mobile calls and traffic volume 2012 - 2014
Table 7 Mobile prepaid subscribers, proportion prepaid 2003 - 2014
Table 8 Mobile internet sessions and traffic 2007 - 2013
Table 9 Mobile internet connections by type 2014
Table 10 SMS messages sent annually and annual change 2004 - 2014
Table 11 Proportion of mobile subscribers using instant messaging services 2013 2014
Table 12 SMS messages sent per user per month 2010 - 2014
Table 13 Premium SMS messages sent 2010 - 2014
Table 14 MMS messages sent 2007 - 2014
Table 15 Forecast monthly mobile ARPU 2013 - 2017
Table 16 Multiband auction results 2012
Table 17 Roaming in call traffic volume and messages 2003 - 2014
Table 18 European roaming charges 2007 - 2014
Table 19 Annual mobile number portings 2002 - 2015
Table 20 MTRs 2009 - 2012
Table 21 3G video calls and traffic data 2007 - 2013
Table 22 M2M subscriptions 2012 - 2014
Table 23 M2M sessions and traffic 2013 - 2014
Table 24 Meo residential ARPU and data percentage 2006 - 2014
Table 25 Meo subscribers 2006 - 2014
Table 26 Meo mobile revenue 2010 - 2014
Table 27 Vodafone Portugal subscribers 2006 - 2015
Table 28 Vodafone Portugal subscribers, proportion prepaid 2006 - 2015
Table 29 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2015
Table 30 Vodafone financial data 2007 - 2015
Table 31 Optimus OS mobile subscribers 2003 - 2012
Table 32 Optimus operational statistics 2006 - 2012
Table 33 Optimus financial data 2006 - 2012
Table 34 Optimus revenue by type 2006 - 2012
Table 35 Zon Optimus mobile subscribers 2012 - 2014
Table 36 Mobile TV sessions and traffic 2010 - 2014
Table 37 Mobile TV subscribers 2010 - 2014
Table 38 Mobile TV revenue 2007 - 2013
Table 39 Mobile services in use, as proportion of all subscribers 2013 - 2014
Chart 1 Active mobile subscribers and SIM penetration rate (regulator data) 2003 - 2015
Chart 2 Mobile operators' market share 2004 - 2014
Chart 3 Mobile prepaid subscribers, proportion prepaid 2003 2014
Chart 4 SMS messages sent annually and annual change 2004 2013
Chart 5 Roaming in call traffic volume and messages 2003 - 2014
Chart 6 3G video calls and traffic data 2007 - 2013
Chart 7 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2015
Chart 8 Vodafone financial data (year to Mar) 2007 - 2015

Companies Mentioned
Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone.

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