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  3. > Phytosterols Market by Type , Application & by Region - Global Trends & Forecast to 2020

Phytosterols are a group of natural fatty substances found in all plant cell membranes. They resemble cholesterol in their structure and hence when consumed, compete with the cholesterol for absorption in digestive systems. As a result, the absorption of cholesterol is blocked and the level of blood cholesterol is reduced. Phytosterols can be found in varying concentrations in fat-soluble fractions of seed, root, stem, branches, leaves, and flowers; however, their concentration is the highest in edible oils, seeds, and nuts.

Key industry players invest extensively in R&D initiatives to expand their product portfolios. Continuous investments in new product development, launches, and acquisitions have expanded the scope of the industry. The addition of functional ingredients has further added value to products. Key players in the industry introduce functional ingredients to add health benefits to products, which has resulted in the introduction of a new market for functional products.

Europe holds the largest share of the global phytosterols market. In the forthcoming years, the market is projected to grow the fastest in the European region, making it the fastest revenue-generating pocket.

Phytosterols have been used extensively in food, beverages, pharmaceuticals, and cosmetics due to their high-nutritional properties. In the recent past, the market for phytosterols has undergone tremendous changes. The phytosterols market is growing rapidly due to its health benefits confirmed by a large number of scientific studies. Among all existing phytosterols, beta-sitosterol, campesterol, and stigmasterol are considered as the most relevance ones in economic terms.

The global market is marked with intense competition due to the presence of a large number of big and small firms. New product developments, mergers & acquisitions, and expansions are the key strategies adopted by market players to ensure growth in the market. The market is dominated by players such as the Bunge Limited (U.S.), BASF SE (Germany), Pharmachem Laboratories Inc. (U.S.), DuPont (U.S.), and Raisio Plc. (Finland). In this report, the global phytosterols market is segmented on the basis of type, application, and region. The global phytosterols market was estimated at $438.45 million in 2014 and is projected to grow at a CAGR of 8.7% from 2015 to 2020.

Table Of Contents

Phytosterols Market by Type , Application and by Region - Global Trends and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key Data from Secondary Sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key Data from Primary Sources 21
2.1.2.2 Key Industry Insights 22
2.1.2.3 Breakdown of Primary Interviews 23
2.2 FACTOR ANALYSIS 23
2.2.1 INTRODUCTION 23
2.2.2 DEMAND-SIDE ANALYSIS 24
2.2.2.1 Growing Population and Rising Diversified Food Demand 24
2.2.2.2 Growing Middle-Class Population 25
2.2.2.3 Increasing Demand for Milk and Meat Products 26
2.2.3 SUPPLY-SIDE ANALYSIS 27
2.2.3.1 Parent Market Analysis: Functional Food Market Growth 27
2.3 GLOBAL MARKET SIZE ESTIMATION 28
2.3.1 BOTTOM-UP APPROACH 28
2.3.2 TOP-DOWN APPROACH 29
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 30
2.5 RESEARCH ASSUMPTIONS and LIMITATIONS 31
2.5.1 ASSUMPTIONS 31
2.5.2 LIMITATIONS 31

3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE OPPORTUNITIES IN PHYTOSTEROLS MARKET 38
4.2 FOOD: LEADING SEGMENT, BY APPLICATION 39
4.3 BETA-SITOSTEROL: LEADING SEGMENT, BY TYPE 40
4.4 EUROPE: LARGEST PHYTOSTEROLS MARKET 41
4.5 PHYTOSTEROLS MARKET, BY APPLICATION: DOMINANCE WITNESSED BY EUROPE 42
4.6 U.S. DOMINATED THE PHYTOSTEROLS MARKET, 2014 43
4.7 LIFE CYCLE ANALYSIS: ASIA-PACIFIC AND LATIN AMERICA ARE BEST MARKETS
FOR INVESTMENTS 44
5 MARKET OVERVIEW 45
5.1 INTRODUCTION 46
5.2 EVOLUTION 46
5.3 MARKET SEGMENTATION 47
5.3.1 PHYTOSTEROLS MARKET, BY TYPE 47
5.3.2 PHYTOSTEROLS MARKET, BY APPLICATION 48
5.4 MARKET DYNAMICS 49
5.4.1 DRIVERS 50
5.4.1.1 Increasing Number of Deaths Caused by Cardiovascular Diseases 50
5.4.1.2 Approval by Various Regulating Bodies 51
5.4.1.3 Various Health Benefits 51
5.4.1.4 Increasing End-use Applications 52
5.4.2 RESTRAINT 56
5.4.2.1 Side Effects of Phytosterols 56
5.4.3 OPPORTUNITY 56
5.4.3.1 Ethnic Minorities: Less Aware of Cancer Symptoms 56
5.4.4 CHALLENGE 57
5.4.4.1 Effective Marketing Strategies 57
6 INDUSTRY TRENDS 58
6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 59
6.3 SUPPLY CHAIN ANALYSIS 60
6.3.1 PROMINENT COMPANIES 60
6.3.2 SMALL and MEDIUM ENTERPRISES 60
6.3.3 END USERS (MANUFACTURERS/CONSUMERS) 60
6.3.4 KEY INFLUENCERS 61

6.4 INDUSTRY INSIGHTS 61
6.4.1 BETA-SITOSTEROL: DOMINATES THE PHYTOSTEROLS MARKET 61
6.5 PORTER'S FIVE FORCES ANALYSIS 63
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 64
6.5.2 BARGAINING POWER OF SUPPLIERS 65
6.5.3 BARGAINING POWER OF BUYERS 65
6.5.4 THREAT OF NEW ENTRANTS 66
6.5.5 THREAT OF SUBSTITUTES 66
6.6 STRATEGIC BENCHMARKING 67
6.6.1 TECHNOLOGY ENHANCEMENT and PRODUCT PORTFOLIO ENHANCEMENT 67
6.6.2 LAUNCHING NEW PRODUCTS and GEOGRAPHICAL EXPANSION 68
7 PHYTOSTEROLS MARKET, BY TYPE 69
7.1 INTRODUCTION 70
7.2 BETA-SITOSTEROL 73
7.3 CAMPESTEROL 75
7.4 STIGMASTEROL 76
7.5 OTHERS (PHYTOSTEROL) 77
8 PHYTOSTEROLS MARKET, BY APPLICATION 78
8.1 INTRODUCTION 79
8.2 FOOD 81
8.3 PHARMACEUTICALS 84
8.4 COSMETICS 86
8.5 FEED 87
9 PHYTOSTEROLS MARKET, BY BRAND 89
9.1 INTRODUCTION 89
9.2 BENECOL - RAISIO PLC. 90
9.3 REDUCOL - PHARMACHEM LABORATORIES INC. 90
9.4 COROWISE - CARGILL INCORPORATED 91
9.5 PINVITA - DUPONT 92
9.6 CARDIOAID - ADM 93
9.7 PHYTOBAKE - BUNGE LIMITED 93
9.8 VEGAPURE and GENEROL - BASF SE 94

10 PHYTOSTEROLS MARKET, BY REGION 95
10.1 INTRODUCTION 96
10.2 NORTH AMERICA 98
10.2.1 U.S. 100
10.2.2 CANADA 102
10.2.3 MEXICO 103
10.3 EUROPE 104
10.3.1 FRANCE 110
10.3.2 GERMANY 111
10.3.3 ITALY 113
10.3.4 THE NETHERLANDS 114
10.3.5 SPAIN 115
10.3.6 REST OF EUROPE 116
10.4 ASIA-PACIFIC 118
10.4.1 CHINA 120
10.4.2 INDIA 122
10.4.3 JAPAN 123
10.4.4 MALAYSIA 125
10.4.5 REST OF ASIA-PACIFIC 126
10.5 LATIN AMERICA 127
10.5.1 BRAZIL 128
10.5.2 ARGENTINA 129
10.5.3 REST OF LATIN AMERICA 130
10.6 REST OF THE WORLD (ROW) 131
10.6.1 SOUTH AFRICA 133
10.6.2 OTHER COUNTRIES IN ROW 134
11 COMPETITIVE LANDSCAPE 135
11.1 OVERVIEW 135
11.2 PHYTOSTEROLS MARKET SHARE ANALYSIS 136
11.3 COMPETITIVE SITUATION and TRENDS 137
11.3.1 ACQUISITIONS 139
11.3.2 NEW PRODUCT LAUNCHES 140
11.3.3 AGREEMENTS, COLLABORATIONS, PARTNERSHIPS and JOINT VENTURES 141
11.3.4 EXPANSIONS 142
11.3.5 DIVESTMENTS and DISSOLUTION 143

12 COMPANY PROFILES 144
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
12.1 INTRODUCTION 144
12.2 ARCHER DANIELS MIDLAND COMPANY 145
12.3 BASF SE 149
12.4 BUNGE LIMITED 153
12.5 CARGILL INC. 157
12.6 E.I. DU PONT DE NEMOURS AND COMPANY 161
12.7 ARBORIS LLC 165
12.8 GUSTAV PARMENTIER GMBH 167
12.9 HYPHYTO INC. 168
12.10 PHARMACHEM LABORATORIES INC. 169
12.11 RAISIO PLC. 171
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
13 APPENDIX 174
13.1 INSIGHTS OF INDUSTRY EXPERTS 174
13.2 DISCUSSION GUIDE 175
13.3 COMPANY DEVELOPMENTS 178
13.3.1 NEW PRODUCT LAUNCHES/DEVELOPMENTS 178
13.3.2 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES and COLLABORATIONS 178
13.3.3 MERGERS and ACQUISITIONS 179
13.3.4 EXPANSIONS 180
13.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 182
13.5 AVAILABLE CUSTOMIZATIONS 182
13.6 RELATED REPORTS 183


LIST OF TABLES

TABLE 1 ASSUMPTIONS OF THE STUDY 31
TABLE 2 WORLD LIVESTOCK NUMBERS (MILLION HEAD) 54
TABLE 3 IMPACT OF KEY DRIVERS ON THE PHYTOSTEROLS MARKET 55
TABLE 4 IMPACT OF KEY RESTRAINT ON THE PHYTOSTEROLS MARKET 56
TABLE 5 CHALLENGE TO THE PHYTOSTEROLS MARKET 57
TABLE 6 PHYTOSTEROL COMPOSITION IN CEREALS, VEGETABLES and FRUITS (MG/KG) 71
TABLE 7 PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 72
TABLE 8 BETA-SITOSTEROL MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 74
TABLE 9 CAMPESTEROL MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 75
TABLE 10 STIGMASTEROL MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 76
TABLE 11 MARKET SIZE FOR OTHER PHYTOSTEROLS, BY REGION, 2013-2020 ($MILLION) 77
TABLE 12 PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 80
TABLE 13 PHYTOSTEROLS MARKET SIZE FOR FOOD, BY REGION, 2013-2020 ($MILLION) 82
TABLE 14 PHYTOSTEROLS MARKET SIZE FOR PHARMACEUTICALS, BY REGION,
2015-2020 ($MILLION) 85
TABLE 15 PHYTOSTEROLS MARKET SIZE FOR COSMETICS, BY REGION, 2015-2020 ($MILLION) 86
TABLE 16 PHYTOSTEROLS MARKET SIZE FOR FEED, BY REGION, 2013-2020 ($MILLION) 87
TABLE 17 BENECOL: FOOD RANGE 90
TABLE 18 REDUCOL: BUYER COMPANIES AND APPLICATIONS 90
TABLE 19 COROWISE: PHYTOSTEROL INGREDIENTS AND THEIR APPLICATIONS 91
TABLE 20 COROWISE: STEROL APPLICATION 91
TABLE 21 PINVITA PHYTOSTEROL INGREDIENTS APPLICATION 92
TABLE 22 CARDIOAID PLANT STEROL INGREDIENTS APPLICATIONS 93
TABLE 23 PHYTOSTEROLS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 97
TABLE 24 NORTH AMERICA: PHYTOSTEROLS MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 99
TABLE 25 NORTH AMERICA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 99
TABLE 26 NORTH AMERICA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 100
TABLE 27 U.S.: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 101
TABLE 28 U.S.: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 101
TABLE 29 CANADA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 102
TABLE 30 CANADA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 103
TABLE 31 MEXICO: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 103
TABLE 32 MEXICO: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 104
TABLE 33 PLANT STEROL-ENRICHED FOOD PRODUCTS AVAILABLE IN RESPECTIVE EU MEMBER STATES (AS OF 2007) 105
TABLE 34 EUROPE: PHYTOSTEROLS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 108
TABLE 35 EUROPE: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 108
TABLE 36 EUROPE: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 109
TABLE 37 FRANCE: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 110
TABLE 38 FRANCE: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 110
TABLE 39 GERMANY: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 112
TABLE 40 GERMANY: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 112
TABLE 41 ITALY: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 113
TABLE 42 ITALY: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 113
TABLE 43 THE NETHERLANDS: PHYTOSTEROLS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 114
TABLE 44 THE NETHERLANDS: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 114
TABLE 45 SPAIN: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 115
TABLE 46 SPAIN: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 116
TABLE 47 REST OF EUROPE: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 116
TABLE 48 REST OF EUROPE: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 117
TABLE 49 ASIA-PACIFIC: PHYTOSTEROLS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 119
TABLE 50 ASIA-PACIFIC: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 119
TABLE 51 ASIA-PACIFIC: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 120
TABLE 52 CHINA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 121
TABLE 53 CHINA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 121
TABLE 54 INDIA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 122
TABLE 55 INDIA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 123
TABLE 56 JAPAN: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 124
TABLE 57 JAPAN: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 124
TABLE 58 MALAYSIA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 125
TABLE 59 MALAYSIA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 125
TABLE 60 REST OF ASIA-PACIFIC: PHYTOSTEROLS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 126
TABLE 61 REST OF ASIA-PACIFIC: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 126
TABLE 62 LATIN AMERICA: PHYTOSTEROLS MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 127
TABLE 63 LATIN AMERICA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 127
TABLE 64 LATIN AMERICA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 128
TABLE 65 BRAZIL: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 128
TABLE 66 BRAZIL: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 129
TABLE 67 ARGENTINA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 129
TABLE 68 ARGENTINA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 130
TABLE 69 REST OF LATIN AMERICA: PHYTOSTEROLS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 130
TABLE 70 REST OF LATIN AMERICA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 131
TABLE 71 ROW: PHYTOSTEROLS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 131
TABLE 72 ROW: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 132
TABLE 73 ROW: PHYTOSTEROLS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 132
TABLE 74 SOUTH AFRICA: PHYTOSTEROLS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 133
TABLE 75 SOUTH AFRICA: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 133
TABLE 76 OTHER COUNTRIES IN ROW: PHYTOSTEROLS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 134
TABLE 77 OTHER COUNTRIES IN ROW: PHYTOSTEROLS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 134
TABLE 78 ACQUISITIONS, 2010-2015 139
TABLE 79 NEW PRODUCT LAUNCHES, 2010-2015 140
TABLE 80 AGREEMENTS, COLLABORATIONS, PARTNERSHIPS and JOINT VENTURES, 2010-2015 141
TABLE 81 EXPANSIONS, 2010-2015 142


LIST OF FIGURES

FIGURE 1 PHYTOSTEROLS MARKET SEGMENTATION 17
FIGURE 2 RESEARCH DESIGN 19
FIGURE 3 POPULATION GROWTH TREND, 1961-2050 24
FIGURE 4 GROWING MIDDLE-CLASS POPULATION IN ASIA-PACIFIC 25
FIGURE 5 PER CAPITA CONSUMPTION OF LIVESTOCK PRODUCTS 26
FIGURE 6 EXAMPLES OF FUNCTIONAL FOODS IN THE U.S. 27
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 9 DATA TRIANGULATION 30
FIGURE 10 PHYTOSTEROLS MARKET SNAPSHOT (2015 VS. 2020) 33
FIGURE 11 PHYTOSTEROL IN PHARMACEUTICALS PROJECTED TO BE THE LARGEST MARKET
BY 2020 34
FIGURE 12 PHYTOSTEROLS MARKET TREND, BY REGION, 2014 35
FIGURE 13 TOP FIVE FASTEST-GROWING MARKETS (COUNTRIES) 36
FIGURE 14 EUROPEAN and NORTH AMERICAN COUNTRIES PROJECTED TO BE THE
LARGEST MARKETS 37
FIGURE 15 ATTRACTIVE OPPORTUNITIES IN PHYTOSTEROLS MARKET 38
FIGURE 16 FOOD SEGMENT: PROJECTED TO BE THE LARGEST SEGMENT 39
FIGURE 17 BETA-SITOSTEROL: LARGEST MARKET FOR THE NEXT FIVE YEARS 40
FIGURE 18 FOOD SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE EUROPEAN PHYTOSTEROLS MARKET, 2014 41
FIGURE 19 PHYTOSTEROLS MARKET, BY APPLICATION: EUROPE WILL CONTINUE TO DOMINATE ALL THE APPLICATION SEGMENTS 42
FIGURE 20 THE U.S. DOMINATES THE GLOBAL PHYTOSTEROLS MARKET 43
FIGURE 21 ASIA-PACIFIC REGION TO PROVIDE IMMENSE OPPORTUNITIES FOR PHYTOSTEROLS MARKET GROWTH 44
FIGURE 22 EVOLUTION OF THE PHYTOSTEROLS MARKET 46
FIGURE 23 PHYTOSTEROLS MARKET, BY TYPE 47
FIGURE 24 PHYTOSTEROLS MARKET, BY APPLICATION 48
FIGURE 25 KEY DRIVERS: VARIOUS HEALTH BENEFITS and INCREASING END-USE APPLICATIONS 49
FIGURE 26 GROWING FUNCTIONAL FOOD MARKET SIZE, 2005 VS. 2010 ($BILLION) 53
FIGURE 27 ANNUAL AVERAGE POPULATION GROWTH RATE, 1980-2010 54
FIGURE 28 COUNTRIES WITH HIGHEST CANCER RATES, 2012 57
FIGURE 29 PRODUCTION PROCESS CONTRIBUTES MAJOR VALUE TO OVERALL PRICE OF PHYTOSTEROLS 59
FIGURE 30 RESEARCH ORGANIZATIONS and TECHNOLOGISTS: INTEGRAL PART OF SUPPLY CHAIN OF PHYTOSTEROLS MARKET 60
FIGURE 31 BETA-SITOSTEROL SEGMENT DOMINATES THE PHYTOSTEROLS MARKET SHARE (VALUE), 2014 61
FIGURE 32 EUROPE IS THE LARGEST MARKET FOR BETA-SITOSTEROL SEGMENT 62
FIGURE 33 PORTER'S FIVE FORCES ANALYSIS: PHYTOSTEROLS MARKET 63
FIGURE 34 STRATEGIC BENCHMARKING: RAISIO PLC. and PHARMACHEM LABORATORIES, INC. LARGELY ADOPTED INORGANIC GROWTH STRATEGIES FOR EXPANSION IN THE PHYTOSTEROLS MARKET 67
FIGURE 35 STRATEGIC BENCHMARKING: KEY PLAYERS INCREASING THEIR PRODUCT PORTFOLIO AND GEOGRAPHICAL PRESENCE 68
FIGURE 36 PHYTOSTEROLS MARKET, BY TYPE: A SNAPSHOT 70
FIGURE 37 BETA-SITOSTEROL MARKET GROWTH (2015-2020) 73
FIGURE 38 PHYTOSTEROLS MARKET, BY APPLICATION: A SNAPSHOT 79
FIGURE 39 PHYTOSTEROLS MARKET: PHARMACEUTICALS PROJECTED TO BE THE FASTEST-GROWING SEGMENT BETWEEN 2015 AND 2020 80
FIGURE 40 FOOD SEGMENT: MARKET GROWTH (2015-2020) 81
FIGURE 41 FOOD INGREDIENTS: SUB-SECTOR MARKET SHARE (VALUE), 2013 83
FIGURE 42 PHARMACEUTICALS: FASTEST-GROWING SEGMENT 84
FIGURE 43 COSMETICS: MARKET GROWTH (2015-2020) 87
FIGURE 44 WORLD TOTAL COMPOUND FEED PRODUCTION IN 2013, BY VOLUME (1000 TONS) 88
FIGURE 45 POPULAR BRANDS OF PHYTOSTEROLS 89
FIGURE 46 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS 96
FIGURE 47 NORTH AMERICAN PHYTOSTEROLS MARKET: A SNAPSHOT 98
FIGURE 48 EUROPEAN PHYTOSTEROLS MARKET: A SNAPSHOT 106
FIGURE 49 EUROPEAN PHYTOSTEROLS MARKET: BETA-SITOSTEROL SEGMENT LEADING IN ALL COUNTRIES 107
FIGURE 50 GERMANY: LARGEST SHARE IN EUROPEAN PHYTOSTEROLS MARKET 111
FIGURE 51 CHINA: MARKET LEADER IN THE ASIA-PACIFIC REGION IN 2014 118
FIGURE 52 ACQUISITION AND NEW PRODUCT LAUNCH WERE PREFERRED BY MAJOR COMPANIES: 2010-2015 135
FIGURE 53 PHYTOSTEROLS MARKET SHARE, BY KEY PLAYER, JANUARY 2010 TO MARCH 2015 136
FIGURE 54 ACQUISITIONS FUELED GROWTH and INNOVATION OF PHYTOSTEROLS BETWEEN
2010 AND 2014 137
FIGURE 55 BATTLE FOR MARKET SHARE (2010-2015): ACQUISITIONS and NEW PRODUCT LAUNCHES WERE THE KEY STRATEGIES 138
FIGURE 56 GEOGRAPHIC REVENUE MIX OF THE MAJOR MARKET PLAYERS 144
FIGURE 57 ARCHER DANIELS MIDLAND COMPANY: COMPANY SNAPSHOT 145
FIGURE 58 ARCHER DANIELS MIDLAND COMPANY: SWOT ANALYSIS 148
FIGURE 59 BASF SE: COMPANY SNAPSHOT 149
FIGURE 60 BASF SE: SWOT ANALYSIS 152
FIGURE 61 BUNGE LIMITED: COMPANY SNAPSHOT 153
FIGURE 62 BUNGE LIMITED: SWOT ANALYSIS 156
FIGURE 63 CARGILL INC.: COMPANY SNAPSHOT 157
FIGURE 64 CARGILL INC.: SWOT ANALYSIS 160
FIGURE 65 E. I. DU PONT DE NEMOURS AND COMPANY: COMPANY SNAPSHOT 161
FIGURE 66 E.I. DU PONT DE NEMOURS AND COMPANY: SWOT ANALYSIS 164
FIGURE 67 RAISIO PLC.: COMPANY SNAPSHOT 171

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