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The report on the data center RFID market focuses on various solutions, services, verticals, and end users. North America, Europe, and APAC are the top three regions that are estimated to hold the largest market shares in the year 2015. Manual handling and managing of assets in a data center is no longer an easy job and requires effective management, which fuels the demand for RFID technology in data center management. The use of RFID in data center enables tracking, identifying, and managing of data center assets such as servers, routers, cabinets, and other IT assets more accurately. It increases efficiency and productivity by decreasing the manual workforce which can be used for other vital tasks in an organization. The global market for data center RFID is expected to depict a growing picture in the coming years and the increasing number of data centers in Asia-Pacific is expected to accelerate the growth of the data center RFID market.

The various factors driving these markets are also described in the regional sections of the report. Apart from the regional analysis, the trends of the component markets and reasons for the rise in the market size of a particular solution and segment market have also been describe. The report ends with the competitive landscape highlighting the recent mergers and acquisitions (M&A), venture funding, and product developments that have happened in the industry in the recent past; the company profiles section highlights the players’ dominance in this market and their strategies for expansions, to gain larger market share in the data center RFID market.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends and Porter analysis), analysis of top players, their offered products and services, supply chain analysis, and company profiles, which together discuss the basic views on the competitive landscape, emerging and high-growth segments of the network analytics market, high-growth regions, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market, share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

- Market Penetration: Comprehensive information on data center RFID solutions and services offered by the top 10 players in the data center RFID market.

- Product Development/Innovation: Detailed insights on upcoming technologies, research and development (R&D) activities, and new product launches in the data center RFID market

- Market Development: Comprehensive information about lucrative emerging markets. The report analyses the markets for data center RFID solutions and services across various regions

- Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the data center RFID market

- Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the data center RFID market.

Table Of Contents

Data Center RFID Market by Solution Types , by Service Type , by Data Center Type - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 LIMITATIONS 15
1.5 CURRENCY AND PRICING 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN DATA CENTER RFID MARKET 27
4.2 DATA CENTER RFID MARKET ACROSS DIFFERENT REGIONS 27
4.3 DATA CENTER RFID MARKET, BY SOLUTION TYPE 28
4.4 DATA CENTER RFID ACROSS VARIOUS REGIONS 28
4.5 LIFE CYCLE ANALYSIS, BY REGION 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 MARKET SEGMENTATION 31
5.2.1 BY SOLUTION TYPE 31
5.2.2 BY SERVICES TYPE 31
5.2.3 BY DATA CENTER TYPE 32
5.2.4 BY VERTICAL 32
5.2.5 BY REGION 33
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 33
5.3.1.1 Need for better management of Data Center resources 33
5.3.1.2 Data Center Automation 34
5.3.1.3 Increased productivity 34
5.3.1.4 Reduction in labor cost and time 34
5.3.2 RESTRAINTS 34
5.3.2.1 High deployment cost 34
5.3.2.2 Communication bandwidth limitations 34
5.3.2.3 Less end-user awareness 34
5.3.3 OPPORTUNITIES 35
5.3.3.1 Growing number of data centers 35
5.3.4 CHALLENGE 35
5.3.4.1 Tremendous load of RFID data 35
6 INDUSTRY TRENDS 36
6.1 INTRODUCTION 36
6.2 VALUE CHAIN ANALYSIS 36
6.3 PORTER'S FIVE FORCES ANALYSIS 37
6.3.1 THREAT OF NEW ENTRANTS 38
6.3.2 THREAT OF SUBSTITUTES 38
6.3.3 BARGAINING POWER OF SUPPLIERS 38
6.3.4 BARGAINING POWER OF BUYERS 39
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 39
6.4 TECHNOLOGY TRENDS AND STANDARDS 39
6.4.1 INTRODUCTION 39
6.4.2 STANDARDS AND GUIDELINES FOR DATA CENTER RFID 40
6.4.2.1 European Telecommunication Standards Institute (ETSI) 40
6.4.2.2 International Organization for Standardization (ISO) 40
6.4.2.3 EPCglobal 40
7 DATA CENTER RFID MARKET ANALYSIS, BY SOLUTION TYPE 41
7.1 INTRODUCTION 42
7.2 TAGS 43
7.2.1 PASSIVE TAGS 44
7.2.2 ACTIVE TAGS 45
7.3 READERS 45
7.4 ANTENNAS 46
7.5 OTHER HARDWARE 47
7.6 SOFTWARE 47
8 DATA CENTER RFID MARKET ANALYSIS, BY SERVICE TYPE 48
8.1 INTRODUCTION 49
8.1.1 INTEGRATION SERVICES 50
8.1.3 PROFESSIONAL SERVICES 51
9 DATA CENTER RFID MARKET ANALYSIS, BY DATA CENTER TYPE 53
9.1 INTRODUCTION 54
9.2 MID-SIZE DATA CENTERS 55
9.3 ENTERPRISE DATA CENTERS 55
9.4 LARGE DATA CENTERS 56
10 DATA CENTER RFID MARKET ANALYSIS, BY VERTICAL 57
10.1 INTRODUCTION 58
10.2 BFSI 59
10.3 TELECOM AND IT 59
10.4 GOVERNMENT AND PUBLIC 60
10.5 TRANSPORTATION AND LOGISTICS 60
10.6 RETAIL 61
10.7 MEDIA AND ENTERTAINMENT 61
10.8 OTHERS 62
11 GEOGRAPHIC ANALYSIS 63
11.1 INTRODUCTION 64
11.2 NORTH AMERICA (NA) 65
11.3 EUROPE 67
11.4 ASIA-PACIFIC (APAC) 69
11.5 MIDDLE EAST AND AFRICA (MEA) 72
11.6 LATIN AMERICA (LA) 74
12 COMPETITIVE LANDSCAPE 77
12.1 OVERVIEW 78
12.2 PRODUCT PORTFOLIO COMPARISON 78
12.3 COMPETITIVE SITUATION AND TRENDS 79
12.4 COMPETITIVE SITUATION AND TRENDS 80
12.5 NEW PRODUCT LAUNCHES 81
12.6 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS 83
12.7 ACQUISITIONS 84

13 COMPANY PROFILES 85
13.1 INTRODUCTION 85
(Overview, Financials, Products and Services, Strategy, and Developments)*
13.2 INTERNATIONAL BUSINESS MACHINES CORPORATION 86
13.3 RF CODE 88
13.4 ZEBRA TECHNOLOGIES CORPORATION 91
13.5 HEWLETT-PACKARD 94
13.6 GAO RFID INC. 96
13.7 OMNI-ID, LTD. 98
13.8 ALIEN TECHNOLOGY CORPORATION 100
13.9 AVERY DENNISON 102
13.10 INVENGO INFORMATION TECHNOLOGY CO., LTD 104
13.11 IMPINJ, INC. 106
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted companies.
14 APPENDIX 108
14.1 DISCUSSION GUIDE 108
14.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 113
14.3 AVAILABLE CUSTOMIZATIONS 114
14.4 RELATED REPORTS 115


LIST OF TABLES

TABLE 1 GLOBAL DATA CENTER RFID MARKET: ASSUMPTIONS 21
TABLE 2 DATA CENTER RFID MARKET SIZE and GROWTH, 2013-2020 ($MILLION, Y-O-Y%) 24
TABLE 3 SOLUTIONS AND SERVICES : DATA CENTER RFID MARKET SIZE , 2013-2020 ($ MILLION) 24
TABLE 4 GLOBAL DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE,
2013 - 2020($MILLION) 42
TABLE 5 GLOBAL DATA CENTER RFID MARKET SIZE, SOLUTION TYPE BY REGION,
2013 - 2020($MILLION) 43
TABLE 6 GLOBAL DATA CENTER RFID MARKET SIZE, TAGS SOLUTION TYPE BY REGION, 2013 - 2020($MILLION) 43
TABLE 7 TAGS SOLUTION: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE,
2013 - 2020 ($MILLION) 44
TABLE 8 PASSIVE TAGS SOLUTION: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 44
TABLE 9 ACTIVE TAGS SOLUTION: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 45
TABLE 10 READERS: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 46
TABLE 11 ANTENNAS: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 46
TABLE 12 OTHER HARDWARE: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 47
TABLE 13 SOFTWARE: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 47
TABLE 14 GLOBAL DATA CENTER RFID SERVICE MARKET SIZE, 2013 - 2020 ($MILLION) 49
TABLE 15 SERVICES: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 50
TABLE 16 INTEGRATION SERVICES: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 50
TABLE 17 INTEGRATION SERVICES: DATA CENTER RFID MARKET SIZE, BY DATA CENTER, 2013 - 2020 ($MILLION) 51
TABLE 18 INTEGRATION SERVICES: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 51
TABLE 19 PROFESSIONAL SERVICES: DATA CENTER RFID MARKET SIZE, BY DATA CENTER, 2013 - 2020 ($MILLION) 52
TABLE 20 GLOBAL DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE,
2013 - 2020 ($MILLION) 54
TABLE 21 DATA CENTER TYPE: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 55
TABLE 22 MID-SIZE DATA CENTER TYPE: DATA CENTER RFID MARKET SIZE, BY REGION, 2013 - 2020 ($MILLION) 55
TABLE 23 ENTERPRISE DATA CENTER TYPE: DATA CENTER RFID MARKET SIZE, BY REGION, 2013 - 2020 ($MILLION) 56
TABLE 24 LARGE DATA CENTER TYPE: DATA CENTER RFID MARKET SIZE, BY REGION,
2013 - 2020 ($MILLION) 56
TABLE 25 GLOBAL DATA CENTER RFID MARKET SIZE, BY VERTICAL, 2013 - 2020 ($MILLION) 58
TABLE 26 BFSI: DATA CENTER RFID MARKET SIZE, BY VERTICAL, 2013 - 2020 ($MILLION) 59
TABLE 27 TELECOM AND IT: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 59
TABLE 28 TELECOM AND IT: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 60
TABLE 29 TRANSPORTATION AND LOGISTICS: DATA CENTER RFID MARKET SIZE,
BY VERTICAL, 2013 - 2020 ($MILLION) 60
TABLE 30 RETAIL: DATA CENTER RFID MARKET SIZE, BY VERTICAL, 2013 - 2020 ($MILLION) 61
TABLE 31 RETAIL: DATA CENTER RFID MARKET SIZE, BY VERTICAL, 2013 - 2020 ($MILLION) 62
TABLE 32 OTHERS: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 62
TABLE 33 NA: DATA CENTER RFID MARKET SIZE, BY SOLUTIONS AND SERVICES,
2013 - 2020 ($MILLION) 65
TABLE 34 NA: DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE,
2013 - 2020($MILLION) 65
TABLE 35 NA: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE, 2013 - 2020 ($MILLION) 66
TABLE 36 NA: DATA CENTER RFID MARKET SIZE, BY SERVICE TYPE, 2013 - 2020 ($MILLION) 66
TABLE 37 NA: DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE, 2013 - 2020 ($MILLION) 66
TABLE 38 NA: DATA CENTER RFID MARKET SIZE, BY VERTICAL, 2013 - 2020 ($MILLION) 67
TABLE 39 EUROPE: DATA CENTER RFID MARKET SIZE, BY SOLUTIONS AND SERVICES,
2013 - 2020 ($MILLION) 67
TABLE 40 EUROPE: DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE,
2013 - 2020($MILLION) 68
TABLE 41 EUROPE: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE,
2013 - 2020 ($MILLION) 68
TABLE 42 EUROPE: DATA CENTER RFID MARKET SIZE, BY SERVICE TYPE,
2013 - 2020 ($MILLION) 68
TABLE 43 EUROPE: DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE,
2013 - 2020 ($MILLION) 69
TABLE 44 EUROPE: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 69
TABLE 45 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY SOLUTIONS AND SERVICES, 2013 - 2020 ($MILLION) 70
TABLE 46 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE,
2013 - 2020($MILLION) 70
TABLE 47 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE,
2013 - 2020 ($MILLION) 70
TABLE 48 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY SERVICE TYPE,
2013 - 2020 ($MILLION) 71
TABLE 49 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE,
2013 - 2020 ($MILLION) 71
TABLE 50 ASIA-PACIFIC: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 71
TABLE 51 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY SOLUTIONS AND SERVICES, 2013 - 2020 ($MILLION) 72
TABLE 52 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE, 2013 - 2020($MILLION) 72
TABLE 53 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE, 2013 - 2020 ($MILLION) 73
TABLE 54 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY SERVICE TYPE, 2013 - 2020 ($MILLION) 73
TABLE 55 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE, 2013 - 2020 ($MILLION) 73
TABLE 56 MIDDLE EAST AND AFRICA: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 74
TABLE 57 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY SOLUTIONS AND SERVICES, 2013 - 2020 ($MILLION) 74
TABLE 58 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY SOLUTION TYPE,
2013 - 2020($MILLION) 75
TABLE 59 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY TAGS TYPE,
2013 - 2020 ($MILLION) 75
TABLE 60 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY SERVICE TYPE,
2013 - 2020 ($MILLION) 75
TABLE 61 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY DATA CENTER TYPE,
2013 - 2020 ($MILLION) 76
TABLE 62 LATIN AMERICA: DATA CENTER RFID MARKET SIZE, BY VERTICAL,
2013 - 2020 ($MILLION) 76
TABLE 63 NEW PRODUCT LAUNCHES, 2012-2015 81
TABLE 64 ACQUISITIONS, 2012-2015 84


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 1 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 2 DATA TRIANGULATION 21
FIGURE 3 THE EVOLUTION OF DATA CENTER RFID 24
FIGURE 4 THE TOP SEGMENTS IN 2015: DATA CENTER RFID MARKET 25
FIGURE 5 GOVERNMENT AND PUBLIC, MEDIA AND ENTERTAINMENT VERTICALS ARE EXPECTED TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD, 2015-2020 25
FIGURE 6 DATA CENTRE RFID MARKET IS EXPECTED TO GROW AT A HIGH RATE DURING THE FORECAST PERIOD OF 2015- 2020 27
FIGURE 7 NORTH AMERICA WILL HOLD THE LARGEST MARKET SHARE IN THE YEAR 2015 27
FIGURE 8 OTHER HARDWARE AND SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR AMONG ALL THE SOLUTION TYPES 28
FIGURE 9 APAC IS EXPECTED TO REGISTER THE HIGHEST CAGR AMONG ALL THE REGIONS IN THE DATA CENTER RFID MARKET 28
FIGURE 10 MEA MARKET TO ENTER GROWTH PHASE BY 2020 29
FIGURE 11 DATA CENTER RFID MARKET: BY SOLUTION TYPE 31
FIGURE 12 DATA CENTER RFID MARKET: BY SERVICE TYPE 32
FIGURE 13 DATA CENTER RFID: BY DATA CENTER TYPE 32
FIGURE 14 DATA CENTER RFID: BY VERTICAL 32
FIGURE 15 DATA CENTER RFID: BY REGION 33
FIGURE 16 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDITION IS DONE DURING DESIGN AND DEVELOPMENT, AND TESTING PHASE 36
FIGURE 17 PORTER'S FIVE FORCES ANALYSIS: DATA CENTER RFID MARKET 37
FIGURE 18 THE SOLUTIONS MARKET FOR DATA CENTER RFID IS DOMINATED BY TAGS IN THE FORECAST PERIOD OF 2015 TO 2020 42
FIGURE 19 DATA CENTER RIFD MARKET SHARE BY SERVICE TYPE 49
FIGURE 20 LARGE DATA CENTERS ARE EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 21 GOVERNMENT AND PUBLIC VERTICAL IS EXPECTED TO BE THE FASTEST GROWING VERTICAL 58
FIGURE 22 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE WHILE ASIA-PACIFIC WILL GROW AT THE HIGHEST CAGR 64
FIGURE 23 NORTH AMERICA IS PROJECTED TO DOMINATE THE DATA CENTER RFID MARKET 64
FIGURE 24 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2012-2015 78
FIGURE 25 GLOBAL DATA CENTER RFID MARKET, PRODUCT PORTFOLIO COMPARISON 79
FIGURE 26 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES IS THE KEY STRATEGY 79
FIGURE 27 ZEBRA TECHNOLOGIES SHOWS INCREASE IN THE REVENUE BETWEEN
2012 - 2014 80
FIGURE 28 MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES HAVE FUELLED GROWTH AND INNOVATION IN 2013 AND 2014 80
FIGURE 29 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 85
FIGURE 30 INTERNATIONAL BUSINESS MACHINE CORPORATION: COMPANY SNAPSHOT 86
FIGURE 31 SWOT ANALYSIS : INTERNATIONAL BUSINESS MACHINE CORPORATION 87
FIGURE 32 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 91
FIGURE 33 SWOT ANALYSIS: ZEBRA TECHNOLOGIES 93
FIGURE 34 HEWLETT-PACKARD COMPANY SNAPSHOT 94
FIGURE 35 SWOT ANALYSIS: HP 95
FIGURE 36 SWOT ANALYSIS: GAO RFID 97
FIGURE 37 AVERY DENNISON: COMPANY SNAPSHOT 102

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