Table of Contents
Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia
Leading company profiles reveal details of key digital media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts
Essential resource for top-line data and analysis covering the Australia digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Australia digital media market by value in 2015?
What will be the size of the Australia digital media market in 2020?
What factors are affecting the strength of competition in the Australia digital media market?
How has the market performed over the last five years?
What are the main segments that make up Australia's digital media market?
The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognized in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. All currency conversions are carried out at constant annual average 2014 exchange rates.
The Australian Digital Media market had total revenues of $509.3m in 2015, representing a compound annual growth rate (CAGR) of 23.2% between 2011 and 2015.
The Books segment was the market's most lucrative in 2015, with total revenues of $219.7m, equivalent to 43.1% of the market's overall value.
The performance of the market is forecast to decelerate, but should retain very strong growth over the next five years.
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