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Digital Media in Australia

  • July 2016
  • -
  • MarketLine
  • -
  • 40 pages

Summary
Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia

Leading company profiles reveal details of key digital media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Australia digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Australia digital media market by value in 2015?

What will be the size of the Australia digital media market in 2020?

What factors are affecting the strength of competition in the Australia digital media market?

How has the market performed over the last five years?

What are the main segments that make up Australia's digital media market?

Key Highlights
The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognized in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. All currency conversions are carried out at constant annual average 2014 exchange rates.

The Australian Digital Media market had total revenues of $509.3m in 2015, representing a compound annual growth rate (CAGR) of 23.2% between 2011 and 2015.

The Books segment was the market's most lucrative in 2015, with total revenues of $219.7m, equivalent to 43.1% of the market's overall value.

The performance of the market is forecast to decelerate, but should retain very strong growth over the next five years.

Table Of Contents

Digital Media in Australia
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Amazon.com, Inc.
Apple Inc.
Google Inc.
Netflix, Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Australia digital media market value: $ million, 2011-15
Table 2: Australia digital media market category segmentation: $ million, 2015
Table 3: Australia digital media market geography segmentation: $ million, 2015
Table 4: Australia digital media market value forecast: $ million, 2015-20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: Apple Inc.: key facts
Table 9: Apple Inc.: key financials ($)
Table 10: Apple Inc.: key financial ratios
Table 11: Google Inc.: key facts
Table 12: Google Inc.: key financials ($)
Table 13: Google Inc.: key financial ratios
Table 14: Netflix, Inc.: key facts
Table 15: Netflix, Inc.: key financials ($)
Table 16: Netflix, Inc.: key financial ratios
Table 17: Australia size of population (million), 2011-15
Table 18: Australia gdp (constant 2005 prices, $ billion), 2011-15
Table 19: Australia gdp (current prices, $ billion), 2011-15
Table 20: Australia inflation, 2011-15
Table 21: Australia consumer price index (absolute), 2011-15
Table 22: Australia exchange rate, 2011-15

List of Figures
Figure 1: Australia digital media market value: $ million, 2011-15
Figure 2: Australia digital media market category segmentation: % share, by value, 2015
Figure 3: Australia digital media market geography segmentation: % share, by value, 2015
Figure 4: Australia digital media market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the digital media market in Australia, 2015
Figure 6: Drivers of buyer power in the digital media market in Australia, 2015
Figure 7: Drivers of supplier power in the digital media market in Australia, 2015
Figure 8: Factors influencing the likelihood of new entrants in the digital media market in Australia, 2015
Figure 9: Factors influencing the threat of substitutes in the digital media market in Australia, 2015
Figure 10: Drivers of degree of rivalry in the digital media market in Australia, 2015
Figure 11: Amazon.com, Inc.: revenues and profitability
Figure 12: Amazon.com, Inc.: assets and liabilities
Figure 13: Apple Inc.: revenues and profitability
Figure 14: Apple Inc.: assets and liabilities
Figure 15: Google Inc.: revenues and profitability
Figure 16: Google Inc.: assets and liabilities
Figure 17: Netflix, Inc.: revenues and profitability
Figure 18: Netflix, Inc.: assets and liabilities

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