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Consumer Electronics in Nigeria

  • April 2015
  • -
  • MarketLine
  • -
  • 26 pages

Introduction

Consumer Electronics in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Nigeria consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and photographic equipment designed primarily for domestic use. The audio visual equipment segment includes CD Players, DVD and Blu-ray Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. The photographic equipment market values the total sales of camcorders, cameras and photographic equipment & optical instruments. Camcorders include all camcorders across all price ranges. Cameras include all cameras across all price ranges. Photographic equipment and optical instruments includes all camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

*The Nigerian consumer electronics market had total revenues of $2.5bn in 2014, representing a compound annual growth rate (CAGR) of 15.1% between 2010 and 2014.

*The audio & visual equipment segment was the most lucrative for the Nigerian consumer electronics market in 2014, with total revenues of $2.4bn, equivalent to 95.4% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.4% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $3.7bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Nigeria

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Nigeria

Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria consumer electronics market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Nigeria economy

Key Questions Answered

What was the size of the Nigeria consumer electronics market by value in 2014?

What will be the size of the Nigeria consumer electronics market in 2019?

What factors are affecting the strength of competition in the Nigeria consumer electronics market?

How has the market performed over the last five years?

What are the main segments that make up Nigeria's consumer electronics market?

Table Of Contents

Consumer Electronics in Nigeria
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Artee Group 18
Jumia 19
Konga.com Online Shopping Limited 20
Macroeconomic Indicators 21
Country Data 21
Methodology 23
Industry associations 24
Related MarketLine research 24
Appendix 25
About MarketLine 25

LIST OF TABLES
Table 1: Nigeria consumer electronics market value: $ million, 2010-14 8
Table 2: Nigeria consumer electronics market category segmentation: $ million, 2014 9
Table 3: Nigeria consumer electronics market geography segmentation: $ million, 2014 10
Table 4: Nigeria consumer electronics market value forecast: $ million, 2014-19 11
Table 5: Artee Group: key facts 18
Table 6: Jumia: key facts 19
Table 7: Konga.com Online Shopping Limited: key facts 20
Table 8: Nigeria size of population (million), 2010-14 21
Table 9: Nigeria gdp (constant 2005 prices, $ billion), 2010-14 21
Table 10: Nigeria gdp (current prices, $ billion), 2010-14 21
Table 11: Nigeria inflation, 2010-14 22
Table 12: Nigeria consumer price index (absolute), 2010-14 22
Table 13: Nigeria exchange rate, 2010-14 22

LIST OF FIGURES
Figure 1: Nigeria consumer electronics market value: $ million, 2010-14 8
Figure 2: Nigeria consumer electronics market category segmentation: % share, by value, 2014 9
Figure 3: Nigeria consumer electronics market geography segmentation: % share, by value, 2014 10
Figure 4: Nigeria consumer electronics market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the consumer electronics market in Nigeria, 2014 12
Figure 6: Drivers of buyer power in the consumer electronics market in Nigeria, 2014 13
Figure 7: Drivers of supplier power in the consumer electronics market in Nigeria, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the consumer electronics market in Nigeria, 2014 15
Figure 9: Factors influencing the threat of substitutes in the consumer electronics market in Nigeria, 2014 16
Figure 10: Drivers of degree of rivalry in the consumer electronics market in Nigeria, 2014 17

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