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Asia-Pacific Unified Communications Market CY 2011

  • 210 pages, published in January 2013
  • By Frost & Sullivan
  • Report Number: 302224


Table of Contents

UC Market Driven by Growth in Video and IM/Presence

APAC UC market CY 2011 research offers an analysis of the regional UC demand across 14 Asia-Pacific markets. It analyses the market trends, vendor market performance, the vertical and horizontal market splits, go-to-market strategies, and major public customer wins. The UC market is segmented into enterprise telephony, IM/Presence, Email, Unified Messaging, Mobility and Contact center applications markets. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete “360 Degree Perspective” from which to drive decision-making.

Executive Summary

• The unified communications (UC) awareness level reached new heights in CY 2011. The market was worth US $X million in that year, recording a growth of X% over the past year.
• Vendors were busy expanding their solution portfolio to act as a one-stop, complete UC solution provider.
• User-based UC solutions and flexibility to deploy UC solutions on a need basis were the two most popular features desired by enterprises looking to deploy UC.
• IM/Presence and video conferencing were the fastest growing application segments within UC market. Vendors such as Cisco and Polycom recorded high growth for their video solutions.
• Core applications such as IP telephony, traditional telephony, and contact centres saw single-digit growth. These technologies acted as a base solution for UC deployment and are at a near-maturity stage in some countries in the Asia-Pacific region.
• Unified communications as a service has added the much needed flexibility to the adoption of collaboration solutions.

Research Objectives

This tracker provides an analysis of the total unified communications market in the Asia-Pacific region for the CY 2011 period. It analyzes the market trends, vendor performance, vertical market splits, and enterprise size splits.

Geographical Coverage

• Greater China
Hong Kong

• Japan
• South Korea
• India

The Philippines

New Zealand

Market Definition and Scope

Unified communications (UC) is the integration of the various tools and applications used within an enterprise and with external partners for business communications.

The key application segments and enabling platforms that form the total UC framework include the following:
• Enterprise Telephony—Includes KTS, WPBX, PBX, IP-PBX systems, IP hard phones and soft phones, and digital phones.
• Unified Messaging—Includes applications that integrate the storage and accessibility of voice, fax, and e-mail messages into a single mailbox, which can be accessed via email, telephone, Web browser, or a unified client. Also includes sales of voice mail systems, as they form an addressable opportunity for UM solutions.
• Conferencing and Collaboration—Includes audio and video conferencing infrastructure and endpoints (includes telepresence) and Web conferencing software.
• Mobility—Includes middleware applications and soft clients who enable the delivery of corporate desktop and voice communications via mobile devices.
• Unified Client, Presence and Integrated UC Application—Unified Client includes software clients that provide instant messaging capabilities and/or ability to launch other UC applications such as IP telephony and conferencing and collaboration with presence awareness.
- Presence and integrated UC applications include middleware applications, which provide a real-time status indicator of a user’s ability and willingness to communicate via different communication tools within a network or enables integration of multiple UC applications. Also includes all-in-one application servers, which provide presence, IM, call management, conferencing, and collaboration capabilities on one platform.
• Contact Centre Applications (ACD, CTI, IVR, Outbound, Multimedia Systems)—Includes product license sales of customer-facing applications in the contact centre. The applications included are automatic call distributors, computer telephony integration systems, interactive voice response systems, outbound dialers, and multimedia systems.

For the purpose of this study, the enterprise telephony vertical and horizontal segments are defined as follows:

Vertical Segmentation
BFSI | Banking and Finance | Telco | Telecommunications
Edu | Education | Others | Includes transportation and logistics, travel and hospitality, healthcare, ITeS, and other industries
Govt | Government | Others | Includes transportation and logistics, travel and hospitality, healthcare, ITeS, and other industries
Mfg | Manufacturing | Others | Includes transportation and logistics, travel and hospitality, healthcare, ITeS, and other industries

Horizontal Segmentation
SMB | Small and medium businesses with 0 to 249 employees
Large | Large enterprises with 250+ employees
Horizontal market size excludes revenue from sales to the service provider vertical.

Key Notes and Assumptions

• For the purpose of this study, Frost & Sullivan seeks to analyse the total addressable opportunity for the key UC applications listed above, major market trends, and competitive landscape conditions in Asia-Pacific.
• All revenue based on end-user prices (i.e., the actual price paid by end users for the products).
• Revenue is provided in United States dollars, unless specified otherwise.
• All revenue associated with system integration, maintenance and other professional services have been excluded from this analysis.
• Only vendors that are regarded as major participants with a clearly defined UC strategy and/or significant market revenue in the key application markets will be covered under market share analysis.
• The list of vendors covered in the market share analysis is subjected to change according to evolving market landscape and vendors’ market performance.
• Only revenue from sales of customer premise equipment solutions are accounted for in this research. Other complimentary and related UC applications sold in the form of hosted services are tracked in other studies.
• Horizontal market size excludes revenue from sales to the service provider vertical.
• For integrated UC application servers, revenue is accounted for the entire server software sales and not apportioned to various functionalities such as presence, basic conferencing, and call management capabilities. Any additional licenses sold for conferencing or unified messaging are captured under the respective application segment markets.

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