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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kong's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers.

- On-trade consumption will register higher growth in value and volume terms during 2014-2019.

- Consumers in Hong Kong are purchasing to products which provide better value.

- Take-home and Bulk Ice Cream accounted for highest off-trade and on-trade volume consumption.

- Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in the Ice Cream market in Hong Kong.

Synopsis
Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers. On-trade consumption will register higher growth in value and volume terms during 2014-2019. Consumers in Hong Kong are purchasing to products which provide better value. Impulse Ice Cream - Single Serve has the highest private label penetration in the Ice Cream market.

Reasons To Buy
This overview of the Ice Cream Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Ice Cream Market in Hong Kong
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hong kong Ice Cream market
- Historical and projected consumption in the Hong kong Ice Cream market
- Degree of trade up/down-trade in the Hong kong Ice Cream market
- Market volume of Hong kong Ice Cream by category
- Historical and project market value of Hong kong Ice Cream by category
- Winners and losers in the Hong kong Ice Cream market
- Average category level pricing in the Hong kong Ice Cream market
- Segment share of the category and change in market share in the Hong kong Ice Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hong kong food market
- Leading distribution channels in the Hong kong Ice Cream market
- Leading distribution channels by category in the Hong kong Ice Cream market

Packaging
- Hong kong Ice Cream market by type of packaging
- Hong kong Ice Cream market by type of packaging closure/outer
- Hong kong Ice Cream market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hong kong Ice Cream market
- Private label performance compare to national brands in the Hong kong Ice Cream market
- Leading brands in the Hong kong Ice Cream market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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