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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Portugal's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Portugal's Ice Cream market will register moderate growth in volume terms during 2014-2019. Large proportion of middle-aged working population provides opportunities in the consumer goods market in Portugal

- Take-home and Bulk Ice Cream is the largest category in value and volume terms in the Ice Cream market.

- The Take-home and Bulk Ice Cream is forecast to be the fastest growing category in terms of off-trade and on-trade market value respectively during 2014-2019.

- Ola, Magnum and Cornetto are the leading brands in the Ice Cream market in Portugal

- Paper and Board and Bag/Sachet will be the most used packing material and container type during 2014-2019.

Synopsis
Off-trade sales of Ice Cream will grow at a higher rate compared to On-trade sales in Portugal during 2014-2019. Take-home and Bulk Ice Cream is the largest category in value terms and will register fastest growth. Dairy-based Ice Cream is the most popular Ice Cream in both Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories.

Reasons To Buy
This overview of the Ice Cream Market in Portugal allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Ice Cream Market in Portugal
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Portugal Ice Cream market
- Historical and projected consumption in the Portugal Ice Cream market
- Degree of trade up/down-trade in the Portugal Ice Cream market
- Market volume of Portugal Ice Cream by category
- Historical and project market value of Portugal Ice Cream by category
- Winners and losers in the Portugal Ice Cream market
- Average category level pricing in the Portugal Ice Cream market
- Segment share of the category and change in market share in the Portugal Ice Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Ice Cream market
- Leading distribution channels by category in the Portugal Ice Cream market

Packaging
- Portugal Ice Cream market by type of packaging
- Portugal Ice Cream market by type of packaging closure/outer
- Portugal Ice Cream market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Portugal Ice Cream market
- Private label performance compare to national brands in the Portugal Ice Cream market
- Leading brands in the Portugal Ice Cream market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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