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  4. > Consumer and Market Insights: Prepared Meals Market in Austria

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Austria. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- The Austrian Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019

- Ready Meals is the largest category in both value and volume terms in 2014 and while Meal Kits forecast to register fastest growth during 2014-2019.

- Hypermarkets and Supermarkets is the preferred distribution channels for Prepared Meals purchase.

- Rigid Plastics is the most used packaging material in the Prepared Meals market.

Synopsis
The Austrian Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Revived economic growth and large young consumer base will drive growth in the Prepared Meals market. Meal Kits is forecast to register fastest category in terms of value and volume reflecting consumers' preference for convenient meal options amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Austrian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Prepared Meals market
- Historical and projected consumption in the Austria Prepared Meals market
- Degree of trade up/down-trade in the Austria Prepared Meals market
- Market volume of Austria Prepared Meals by category
- Historical and project market value of Austria Prepared Meals by category
- Winners and losers in the Austria Prepared Meals market
- Average category level pricing in the Austria Prepared Meals market
- Segment share of the category and change in market share in the Austria Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Prepared Meals market
- Leading distribution channels by category in the Austria Prepared Meals market

Packaging
- Austria Prepared Meals market by type of packaging
- Austria Prepared Meals market by type of packaging closure/outer
- Austria Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Prepared Meals market
- Private label performance compare to national brands in the Austria Prepared Meals market
- Leading brands in the Austria Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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