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  4. > Consumer and Market Insights: Prepared Meals Market in Belgium

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Belgium. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- Prepared Meals market registered higher value growth compared to volume growth during 2009-2014

- Ready Meals is the most consumed Prepared Meals category in Belgium, while the Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

- The Ready Meals category will gain maximum market share in value terms during 2014-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in Belgium's Food market.

- Demand for private label is growing at a faster pace than branded products in the Prepared Meals market.

Synopsis
Belgium's Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Rise in GDP per capita and low inflation rate provides opportunities for marketers in the Belgium's Prepared Meals market. Declining prices will encourage consumers to marginally trade up to premium quality Prepared Meals products. The Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

Reasons To Buy
This overview of the consumer and market dynamics of the Belgium's Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Belgium
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Belgium Prepared Meals market
- Historical and projected consumption in the Belgium Prepared Meals market
- Degree of trade up/down-trade in the Belgium Prepared Meals market
- Market volume of Belgium Prepared Meals by category
- Historical and project market value of Belgium Prepared Meals by category
- Winners and losers in the Belgium Prepared Meals market
- Average category level pricing in the Belgium Prepared Meals market
- Segment share of the category and change in market share in the Belgium Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Belgium food market
- Leading distribution channels in the Belgium Prepared Meals market
- Leading distribution channels by category in the Belgium Prepared Meals market

Packaging
- Belgium Prepared Meals market by type of packaging
- Belgium Prepared Meals market by type of packaging closure/outer
- Belgium Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Belgium Prepared Meals market
- Private label performance compare to national brands in the Belgium Prepared Meals market
- Leading brands in the Belgium Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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