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  4. > Consumer and Market Insights: Prepared Meals Market in Egypt

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Egypt Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- The Prepared Meals market in Egypt offers moderate growth prospects for manufacturers to introduce new products in the market.

- Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers' preference for convenient meal options amidst growing busy lives.

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

- Tub made up of Rigid Plastics is the most preferred container type in the Egypt Prepared Meals market.

Synopsis
Egypt's Prepared Meals market is forecast to register moderate growth in value and volume terms during 2014-2019.Economic growth and high proportion of young population is driving the demand of Prepared Meals market in Egypt, Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers' preference for convenient meal options amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Egypt Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Egypt
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Egypt Prepared Meals market
- Historical and projected consumption in the Egypt Prepared Meals market
- Degree of trade up/down-trade in the Egypt Prepared Meals market
- Market volume of Egypt Prepared Meals by category
- Historical and project market value of Egypt Prepared Meals by category
- Winners and losers in the Egypt Prepared Meals market
- Average category level pricing in the Egypt Prepared Meals market
- Segment share of the category and change in market share in the Egypt Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Egypt food market
- Leading distribution channels in the Egypt Prepared Meals market
- Leading distribution channels by category in the Egypt Prepared Meals market

Packaging
- Egypt Prepared Meals market by type of packaging
- Egypt Prepared Meals market by type of packaging closure/outer
- Egypt Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Egypt Prepared Meals market
- Private label performance compare to national brands in the Egypt Prepared Meals market
- Leading brands in the Egypt Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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