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  3. > Consumer and Market Insights: : Prepared Meals Market in New Zealand

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of New Zealand's Prepared Meals market. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- New Zealand's Prepared Meals market is forecast to grow at a moderate rate in volume terms during 2014-2019.

- Ready Meals is the largest category in value terms, followed by Pizza category during 2009-2019.

- The Ready Meals category will gain maximum market share during 2014-2019.

- Rigid Plastics is the most used packaging material in the New Zealand's Prepared Meals market in 2014.

- Wattie's, Mccain and Old El Paso are the leading brands in the New Zealand's Prepared Meals market in 2014.

Synopsis
The Prepared Meals market in New Zealand registered moderate growth rate supported by its large base of young population and rising per capita consumption. Ready Meals is the largest category in the Prepared Meals market in 2014 and it will be the fastest growing category too during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Prepared Meals market in 2014.

Reasons To Buy
This overview of the Prepared Meals Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: : Prepared Meals Market in New Zealand
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the New Zealand Prepared Meals market
- Historical and projected consumption in the New Zealand Prepared Meals market
- Degree of trade up/down-trade in the New Zealand Prepared Meals market
- Market volume of New Zealand Prepared Meals by category
- Historical and project market value of New Zealand Prepared Meals by category
- Winners and losers in the New Zealand Prepared Meals market
- Average category level pricing in the New Zealand Prepared Meals market
- Segment share of the category and change in market share in the New Zealand Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the New Zealand food market
- Leading distribution channels in the New Zealand Prepared Meals market
- Leading distribution channels by category in the New Zealand Prepared Meals market

Packaging
- New Zealand Prepared Meals market by type of packaging
- New Zealand Prepared Meals market by type of packaging closure/outer
- New Zealand Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the New Zealand Prepared Meals market
- Private label performance compare to national brands in the New Zealand Prepared Meals market
- Leading brands in the New Zealand Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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