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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Norway's Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- Economic recovery and low inflation rate are likely to drive consumer spending in Norway.

- The Norwegian Prepared Meals market will witness sluggish growth.

- The Ready Meals category is forecast to register fastest growth in value terms during 2014-2019.

- Hypermarkets and Supermarkets, followed by Convenience Stores is the leading distribution channel for Prepared Meals market.

- Rigid Plastics is the most used packaging material in the Prepared Meals market.

Synopsis
Norway's Prepared Meals market will register slow value growth during 2014-2019 as economic recovery is still underway. Ready Meals is the largest category in value as well as volume terms, as well as the fastest growing category in the Prepared Meals market reflecting consumers' preference for convenient meal option amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Norwegian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Norway
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Norway Prepared Meals market
- Historical and projected consumption in the Norway Prepared Meals market
- Degree of trade up/down-trade in the Norway Prepared Meals market
- Market volume of Norway Prepared Meals by category
- Historical and project market value of Norway Prepared Meals by category
- Winners and losers in the Norway Prepared Meals market
- Average category level pricing in the Norway Prepared Meals market
- Segment share of the category and change in market share in the Norway Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Norway food market
- Leading distribution channels in the Norway Prepared Meals market
- Leading distribution channels by category in the Norway Prepared Meals market

Packaging
- Norway Prepared Meals market by type of packaging
- Norway Prepared Meals market by type of packaging closure/outer
- Norway Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Norway Prepared Meals market
- Private label performance compare to national brands in the Norway Prepared Meals market
- Leading brands in the Norway Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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