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  4. > Consumer and Market Insights: Prepared Meals Market in Portugal

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Portugal Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- The Prepared Meals market in Portugal offers moderate growth prospects for manufacturers to introduce new products in the market.

- Ready Meals is both the largest category in value and volume terms in the market reflecting consumers' preference for convenient meal options amidst growing busy lives.

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

- Tub made up of Rigid Plastics is the most preferred container type in the Portugal Prepared Meals market.

Synopsis
Portugal's Prepared Meals market is forecast to register low growth in value and volume terms during 2014-2019. Large proportion of working population and busy lifestyle coupled with improved economic outlook is helping in driving growth of Prepared Meals market in Portugal. Ready Meals is the largest category in terms of value and volume whereas Meal Kits is the fastest category in both volume and value terms in the market reflecting consumers' preference for convenient meal options amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Portugal
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Portugal Prepared Meals market
- Historical and projected consumption in the Portugal Prepared Meals market
- Degree of trade up/down-trade in the Portugal Prepared Meals market
- Market volume of Portugal Prepared Meals by category
- Historical and project market value of Portugal Prepared Meals by category
- Winners and losers in the Portugal Prepared Meals market
- Average category level pricing in the Portugal Prepared Meals market
- Segment share of the category and change in market share in the Portugal Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Prepared Meals market
- Leading distribution channels by category in the Portugal Prepared Meals market

Packaging
- Portugal Prepared Meals market by type of packaging
- Portugal Prepared Meals market by type of packaging closure/outer
- Portugal Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Portugal Prepared Meals market
- Private label performance compare to national brands in the Portugal Prepared Meals market
- Leading brands in the Portugal Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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