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  4. > Consumer and Market Insights: Prepared Meals Market in Venezuela

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Venezuelan Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

- Ready Meals is the most consumed Prepared Meals category in Venezuela.

- Convenience Stores is the leading distribution channel in Venezuela's Food market

- Rigid Plastics is the most used packaging material in the Venezuelan Prepared Meals market.

- Maruchan is the leading brand in the Ready Meals category.

Synopsis
The Prepared Meals market in Venezuela registered moderate growth during 2009-2014 owing to low per capita consumption and high food prices. Ready Meals is the leading category while Pizza is forecast to be the fastest growing category during 2014-2019. Maruchan and Texas accounted for the highest brand share in the Ready Meals and Pizza categories respectively.

Reasons To Buy
This overview of the consumer and market dynamics of the Venezuelan Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Venezuela
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Venezuela Prepared Meals market
- Historical and projected consumption in the Venezuela Prepared Meals market
- Degree of trade up/down-trade in the Venezuela Prepared Meals market
- Market volume of Venezuela Prepared Meals by category
- Historical and project market value of Venezuela Prepared Meals by category
- Winners and losers in the Venezuela Prepared Meals market
- Average category level pricing in the Venezuela Prepared Meals market
- Segment share of the category and change in market share in the Venezuela Prepared Meals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuela food market
- Leading distribution channels in the Venezuela Prepared Meals market
- Leading distribution channels by category in the Venezuela Prepared Meals market

Packaging
- Venezuela Prepared Meals market by type of packaging
- Venezuela Prepared Meals market by type of packaging closure/outer
- Venezuela Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Venezuela Prepared Meals market
- Private label performance compare to national brands in the Venezuela Prepared Meals market
- Leading brands in the Venezuela Prepared Meals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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