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Consumer and Market Insights: Wine Market in Austria

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 42 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Austrian Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- Rising GDP per capita and low inflation rate will have a positive effect on consumption of Consumer Packaged Goods in Austria.

- The Still Wine category dominated the volume consumption in the Austrian Wine market.

- Hypermarkets and Supermarkets is the leading distribution channel for all categories in the Austrian Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Wegenstein is the leading brand in the Still Wine category.

Synopsis
The Austrian Wine market will register higher growth in both value and volume terms during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Wegenstein and Henkell Trocken are among leading Wine brands in the Austrian market.

Reasons To Buy
This overview of the consumer and market dynamics of the Austrian Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Wine market
- Historical and projected consumption in the Austria Wine market
- Degree of trade up/down-trade in the Austria Wine market
- Market volume of Austria Wine by category
- Historical and project market value of Austria Wine by category
- Winners and losers in the Austria Wine market
- Average category level pricing in the Austria Wine market
- Segment share of the category and change in market share in the Austria Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Wine market
- Leading distribution channels by category in the Austria Wine market

Packaging
- Austria Wine market by type of packaging
- Austria Wine market by type of packaging closure/outer
- Austria Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Wine market
- Private label performance compare to national brands in the Austria Wine market
- Leading brands in the Austria Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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