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Consumer and Market Insights: Wine Market in Bulgaria

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 38 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Bulgaria's Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- Rising GDP per capita and low inflation rate will have a positive effect on consumption of Consumer Packaged Goods in Bulgaria.

- The Still Wine category dominated the volume consumption in Bulgaria's Wine market.

- Food and Drinks Specialists is the leading distribution channel for all categories in Bulgaria's Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Telish is the leading brand in the Still Wine category.

Synopsis
Bulgaria's Wine market will register higher growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Telish and Martini are among leading Wine brands in Bulgaria's market.

Reasons To Buy
This overview of the consumer and market dynamics of Bulgaria's Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Bulgaria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Bulgaria Wine market
- Historical and projected consumption in the Bulgaria Wine market
- Degree of trade up/down-trade in the Bulgaria Wine market
- Market volume of Bulgaria Wine by category
- Historical and project market value of Bulgaria Wine by category
- Winners and losers in the Bulgaria Wine market
- Average category level pricing in the Bulgaria Wine market
- Segment share of the category and change in market share in the Bulgaria Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Bulgaria food market
- Leading distribution channels in the Bulgaria Wine market
- Leading distribution channels by category in the Bulgaria Wine market

Packaging
- Bulgaria Wine market by type of packaging
- Bulgaria Wine market by type of packaging closure/outer
- Bulgaria Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Bulgaria Wine market
- Private label performance compare to national brands in the Bulgaria Wine market
- Leading brands in the Bulgaria Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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