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Consumer and Market Insights: Wine Market in Denmark

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 41 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Denmark's Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- The Wine market is forecast to register marginal higher growth in value terms during 2014-2019 compared to 2009-2014

- Still Wine category is the largest category both in value and volume terms, while Fortified Wine is forecast to register fastest growth in value terms during 2014-2019 in the Danish Wine market.

- Food and Drinks Specialists account for the majority of sales in Denmark's Wine market.

- Glass is the most commonly used packaging material in the Danish Wine market.

- Martini Bianco, Rozes, and Drostdy-Hof are the leading brands in the Wine market in Denmark.

Synopsis
Increasing GDP per capita will help in boosting demand for Wine in Denmark. Still Wine is the largest category by both value and volume. Fortified Wine is the only category that will register positive growth in both value and volume terms. The Fortified Wine category is forecast to register fastest growth by value, while the Sparkling Wine category is forecast to witness fastest growth in terms of volume in the market.

Reasons To Buy
This overview of the consumer and market dynamics of Denmark's Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Denmark
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Denmark Wine market
- Historical and projected consumption in the Denmark Wine market
- Degree of trade up/down-trade in the Denmark Wine market
- Market volume of Denmark Wine by category
- Historical and project market value of Denmark Wine by category
- Winners and losers in the Denmark Wine market
- Average category level pricing in the Denmark Wine market
- Segment share of the category and change in market share in the Denmark Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Denmark food market
- Leading distribution channels in the Denmark Wine market
- Leading distribution channels by category in the Denmark Wine market

Packaging
- Denmark Wine market by type of packaging
- Denmark Wine market by type of packaging closure/outer
- Denmark Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Denmark Wine market
- Private label performance compare to national brands in the Denmark Wine market
- Leading brands in the Denmark Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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