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Consumer and Market Insights: Wine Market in Egypt

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 35 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Egyptian Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- Economic growth and high proportion of young population is driving the demand of packaged goods in Egypt.

- The Still Wine category dominated the volume consumption in the Egyptian Wine market.

- On-trade Sales is the leading distribution channel for all categories in Egypt's Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Ayam is the leading brand in the Still Wine category.

Synopsis
The Wine market in Egypt is forecast to grow at a moderate rate during 2014-2019.Still Wine is the most consumed product whereas Sparkling Wine is the largest value category. Still Wine is the fastest growing category in both value and volume terms.

Reasons To Buy
This overview of the consumer and market dynamics of Egypt's Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Egypt
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Egypt Wine market
- Historical and projected consumption in the Egypt Wine market
- Degree of trade up/down-trade in the Egypt Wine market
- Market volume of Egypt Wine by category
- Historical and project market value of Egypt Wine by category
- Winners and losers in the Egypt Wine market
- Average category level pricing in the Egypt Wine market
- Segment share of the category and change in market share in the Egypt Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Egypt food market
- Leading distribution channels in the Egypt Wine market
- Leading distribution channels by category in the Egypt Wine market

Packaging
- Egypt Wine market by type of packaging
- Egypt Wine market by type of packaging closure/outer
- Egypt Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Egypt Wine market
- Private label performance compare to national brands in the Egypt Wine market
- Leading brands in the Egypt Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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