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Consumer and Market Insights: Wine Market in Greece

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 38 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Greece's Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- The current economic crisis in Greece continues to affect the consumer goods market in the country.

- The Still Wine category dominated the volume consumption in Greece's Wine market.

- Food and Drinks Specialists is the leading distribution channel for all categories in Greece's Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Kourtaki is the leading brand in the Still Wine category.

Synopsis
Greece's Wine market will register low growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Kourtaki and Martini are among leading Wine brands in Greece's market.

Reasons To Buy
This overview of the consumer and market dynamics of Greece's Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Greece
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Greece Wine market
- Historical and projected consumption in the Greece Wine market
- Degree of trade up/down-trade in the Greece Wine market
- Market volume of Greece Wine by category
- Historical and project market value of Greece Wine by category
- Winners and losers in the Greece Wine market
- Average category level pricing in the Greece Wine market
- Segment share of the category and change in market share in the Greece Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greece food market
- Leading distribution channels in the Greece Wine market
- Leading distribution channels by category in the Greece Wine market

Packaging
- Greece Wine market by type of packaging
- Greece Wine market by type of packaging closure/outer
- Greece Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Greece Wine market
- Private label performance compare to national brands in the Greece Wine market
- Leading brands in the Greece Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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