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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kong's Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- Hong Kong's Wine market is forecast to decline both in value and volume terms during 2014-2019.

- The Fortified Wine category is forecast to register fastest growth in value terms during 2014-2019.

- On Trade transactions account for majority of sales in all categories in the Wine market in Hong Kong.

- Glass is the predominantly used packaging material in the Wine market in Hong Kong.

- Concha Y Toro, Taylors and Martini are the leading brands in the Wine market in Hong Kong.

Synopsis
The Hong Kong Wine market will decline both in value and volume terms during 2014-2019. Still Wine is the most consumed Wine whereas Fortified Wine is the fastest growing category in both value and volume terms. On-trade sales accounts for majority of Wine sales in the country.

Reasons To Buy
This overview of the Wine Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Wine Market in Hong Kong
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hong Kong Wine market
- Historical and projected consumption in the Hong Kong Wine market
- Degree of trade up/down-trade in the Hong Kong Wine market
- Market volume of Hong Kong Wine by category
- Historical and project market value of Hong Kong Wine by category
- Winners and losers in the Hong Kong Wine market
- Average category level pricing in the Hong Kong Wine market
- Segment share of the category and change in market share in the Hong Kong Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hong Kong food market
- Leading distribution channels in the Hong Kong Wine market
- Leading distribution channels by category in the Hong Kong Wine market

Packaging
- Hong Kong Wine market by type of packaging
- Hong Kong Wine market by type of packaging closure/outer
- Hong Kong Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hong Kong Wine market
- Private label performance compare to national brands in the Hong Kong Wine market
- Leading brands in the Hong Kong Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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