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Consumer and Market Insights: Wine Market in Hungary

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 40 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Hungarian Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- Hungarian Wine market is forecast to grow at a sluggish rate in both value and volume terms during 2014-2019 compared to 2009-2014.

- Per capita Wine consumption in Hungary will increase marginally over 2009-2019.

- The Fortified Wine category is forecast to register fastest growth in value terms during 2014-2019.

- Still Wine is the largest category in value terms in the Hungarian Wine market with White Wine being the largest segment in it.

- Hypermarkets and Supermarkets account for the majority sales in the Hungarian Wine market.

Synopsis
The Hungarian Wine market is forecast to register sluggish growth rate during 2014-2019 due to a marginal rise in per capita Wine consumption in Hungary. Still Wine will be the largest category by value during 2014-2019 and the Fortified Wine category will register fastest growth in value terms during the period. Hypermarkets and Supermarkets leads in the wine distribution across the country followed by the On-trade channels.

Reasons To Buy
This overview of the Wine market in Hungary allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Wine Market in Hungary
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hungary Wine market
- Historical and projected consumption in the Hungary Wine market
- Degree of trade up/down-trade in the Hungary Wine market
- Market volume of Hungary Wine by category
- Historical and project market value of Hungary Wine by category
- Winners and losers in the Hungary Wine market
- Average category level pricing in the Hungary Wine market
- Segment share of the category and change in market share in the Hungary Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungary food market
- Leading distribution channels in the Hungary Wine market
- Leading distribution channels by category in the Hungary Wine market

Packaging
- Hungary Wine market by type of packaging
- Hungary Wine market by type of packaging closure/outer
- Hungary Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hungary Wine market
- Private label performance compare to national brands in the Hungary Wine market
- Leading brands in the Hungary Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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