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Consumer and Market Insights: Wine Market in Norway

  • June 2015
  • -
  • Canadean Ltd
  • -
  • 41 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Norway's Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- The Wine market is forecast to register marginal higher growth in value terms during 2014-2019 compared to 2009-2014

- Still Wine category is the largest category both in value and volume terms, while Fortified Wine is forecast to register fastest growth in value terms during 2014-2019 in the Norwegian Wine market.

- Food and Drinks Specialists account for the majority of sales in Norway's Wine market.

- Glass is the most commonly used packaging material in the Norwegian Wine market.

- Martini Bianco, Rozes, and Drostdy-Hof are the leading brands in the Wine market in Norway.

Synopsis
A large working population with higher disposable income is driving demand for
Wine products in Norway. The market is forecast to register higher growth both in value and volume terms during 2014-2019 compared to 2009-2014. Still Wine is the largest category while the Sparkling Wine category is forecast to register fastest growth both in value and volume terms. Food and Drinks Specialists is the leading distribution channel in the market.

Reasons To Buy
This overview of the consumer and market dynamics of Norway's Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Norway
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Norway Wine market
- Historical and projected consumption in the Norway Wine market
- Degree of trade up/down-trade in the Norway Wine market
- Market volume of Norway Wine by category
- Historical and project market value of Norway Wine by category
- Winners and losers in the Norway Wine market
- Average category level pricing in the Norway Wine market
- Segment share of the category and change in market share in the Norway Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Norway food market
- Leading distribution channels in the Norway Wine market
- Leading distribution channels by category in the Norway Wine market

Packaging
- Norway Wine market by type of packaging
- Norway Wine market by type of packaging closure/outer
- Norway Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Norway Wine market
- Private label performance compare to national brands in the Norway Wine market
- Leading brands in the Norway Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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