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Consumer and Market Insights: Wine Market in Venezuela

  • June 2015
  • -
  • Canadean Ltd
  • -
  • 39 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Venezuelan Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

- The Still Wine category dominated the volume consumption in the Venezuelan Wine market.

- Hypermarkets and Supermarkets is the leading distribution channel for all categories in the Venezuelan Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Santa Carolina is the leading brand in the Still Wine category.

Synopsis
The Wine market in Venezuela registered low growth during 2009-2014 owing to high prices of alcoholic beverages. Still Wine is the leading category and is also forecast to be the fastest growing category during 2014-2019.Santa Carolina and Chandon are the most popular brands in the Still Wine and Sparkling Wine categories respectively.

Reasons To Buy
This overview of the consumer and market dynamics of the Venezuelan Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Wine Market in Venezuela
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Venezuela Wine market
- Historical and projected consumption in the Venezuela Wine market
- Degree of trade up/down-trade in the Venezuela Wine market
- Market volume of Venezuela Wine by category
- Historical and project market value of Venezuela Wine by category
- Winners and losers in the Venezuela Wine market
- Average category level pricing in the Venezuela Wine market
- Segment share of the category and change in market share in the Venezuela Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuela food market
- Leading distribution channels in the Venezuela Wine market
- Leading distribution channels by category in the Venezuela Wine market

Packaging
- Venezuela Wine market by type of packaging
- Venezuela Wine market by type of packaging closure/outer
- Venezuela Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Venezuela Wine market
- Private label performance compare to national brands in the Venezuela Wine market
- Leading brands in the Venezuela Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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